Marketing Executive
Cloudfields Pte Ltd
Description
About the role
You'll take ownership of the social media and community side across Cloud Restaurant Group's portfolio of F&B brands — IG and TikTok, content, and actually engaging with the people following these accounts. You'll work closely with the stakeholders/marketing lead, who will guide overall strategy and campaign direction — your focus is on planning the content engine, executing it well, and helping us understand what's working through research and reporting.
Key responsibilities
Plan and maintain a content calendar for Instagram and TikTok, balancing community-building content with occasional reservation-driven posts
Shoot and edit photos and videos (Reels/TikTok-style short-form content) for daily posting
Generate fresh content ideas based on what's happening in the cafe, seasonal moments, and trends
Write captions and copy in a warm, conversational tone consistent with brand voice
Analyse performance and fine-tune the content type and pillar
Execute marketing campaigns based on briefs and direction from the marketing lead — timelines, content rollout, coordination across channels
Track campaign performance and flag what's working (or not) as it happens
Manage outreach, scheduling, and on-site hosting for KOLs and content creators visiting the cafe
Be the point of contact during creator visits — briefing them, ensuring a smooth experience, and following up on content
Stay on top of social media trends (formats, audio, challenges) and bring relevant ones to the team
About you
1–2 years of experience in marketing, social media, or content creation (F&B/lifestyle experience is a plus)
A self-starter who can take initiative and manage day-to-day content output with minimal supervision
Comfortable shooting and editing photo/video content for social platforms (CapCut, Premiere, Photoshop, Canva)
Strong understanding of IG and TikTok — how content performs, what formats work, and why
Good written communication — able to write in a friendly, natural tone
Organised and able to coordinate with multiple people (creators, vendors, internal team) at once
Experience running or supporting paid social ads (Meta/TikTok Ads Manager) is a plus
Existing network of food/lifestyle content creators in Singapore is a plus
Basic graphic design skills (Canva or similar) is a plus