Marketing Executive – Content & Media Production

About Smartpaw

We're Singapore's leading smart pet tech brand — think automatic smart feeders, cat litter box, and gadgets that pet owners love. We're a small, fast-moving team where your work actually gets seen, and your ideas actually get used.

What You'll Do

This role sits at the crossroads of content creation, media production, and event marketing. You'll own our content end-to-end — from the idea all the way to hitting "post."

Content Creation & Social Media

• Plan and produce short-form video content for TikTok, Instagram Reels, and Shopee — including scripting, filming, and editing.


• Stay on top of trending formats and sounds, then adapt them creatively for our pet tech products.


• Appear on camera for product demos, unboxings, and lifestyle content when needed.


• Manage and grow our TikTok and Shopee livestream sessions — from setup to hosting to audience engagement.

Media Production

• Plan shoots from scratch — including shot lists, props, lighting setup, and location scouting.


• Edit videos to a polished, publish-ready standard using tools like CapCut, DaVinci Resolve, Adobe Premiere, or similar.


• Handle basic photo editing for product and lifestyle shots.


• Repurpose and resize content across different platforms and formats efficiently.

Events & Pop-Ups

• Lead the content capture at events like PetExpo — photos, videos, behind-the-scenes, live coverage.


• Help plan and set up our event booths — decorating, product arrangement, and making it all look great on camera too.


• Work the booth during events, talking to customers and representing the brand.


• Yes, some physical work is involved — moving boxes, setting up, packing down.

You're a Good Fit If You:

• Have 1–2 years of experience in content creation, media production, or a related marketing role (poly or private degree grads welcome)


• Can storyboard and plan a shoot — not just point and film


• Are confident editing video to a clean, engaging standard (CapCut, Adobe Premiere, DaVinci Resolve, or similar)


• Are comfortable on camera and can present products naturally


• Actively use TikTok and Instagram and genuinely understand what performs well


• Can manage your own content calendar and work without being micromanaged


• Are okay with physical event work — standing for long hours, carrying equipment, weekend events


• Like pets (or at the very least, don't mind being around them!)

Bonus Points If You:

• Have a pet and already create content around them


• Have run or helped produce brand shoots or campaigns before


• Have livestream hosting or e-commerce content experience


• Have a portfolio of videos or campaigns you've worked on

Practical Details

Salary: $2,300 – $2,800/month (based on experience)

Schedule: Monday to Friday, 10am – 6pm

Location: Tradehub 21 office + events around Singapore

Job Type: Full-Time, Permanent

Note: Some weekend events required (e.g. PetExpo)

Don't stress about being "perfect" in your application — we want to see your personality and creativity. If you think you'd be a good fit but don't meet every requirement, apply anyway!