Marketing Executive (CRM)

Job Description

CRM Strategy Development & Execution:

• Propose and to manage loyalty programs that reward customers for repeat purchases, referrals, or engagement with the brand.


• Assist in design and implement strategies to enhance customer retention, loyalty, and lifetime value (CLV). This includes segmenting customers based on behavior, preferences, and purchasing history.


• Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.

Customer Data Management & Segmentation:

• Analyze customer data and behavior to develop insights and identify target segments for personalized marketing.


• Work with the CRM data analytics team and prepare regular reports on CRM campaign performance, customer acquisition, retention rates, and overall marketing ROI.

Brand Communication:

• Ensure all CRM messaging and communications are aligned with the brand’s voice and values.


• Ensure marketing materials and collaterals are published and distributed in line with the brand direction. 


• Support the team in participating in any Public Relations events related to promoting the company’s brand.


• Identify and manage external partners to maximize brand exposure e.g. events, livestreaming, managing KOLs.

Customer Feedback & Insights:

• Gather and analyze customer feedback to continuously improve the CRM strategy and customer experience.


• Use customer feedback to inform brand positioning, product development, and future marketing initiatives.


• Manage overall marketing projects timeline and budget.

Job Requirements

• Relevant certificate in marketing from recognized institutions.


• Minimum 2 years of experience in branding and marketing. Proven track records in executing successful CRM campaigns and customer retention program.


• Excellent writing abilities and interpersonal communication skills.


• Strong analytical skills with the ability to interpret customer data and derive actionable insights.


• Customer-centric mindset with a focus on delivering value to the customer.


• Able to work independently under tight deadlines