Marketing Executive cum Personal Assistant

Job Summary:

The Marketing Executive is responsible for planning and executing marketing initiatives that drive sales, increase brand visibility, and attract customers to the company’s F&B outlets. This role focuses on developing promotional strategies throughout the year, coordinating with mall management and partners, and supporting outlet-level marketing activities.

In addition, the role will provide ad hoc administrative and coordination support to Management when required.

Key Responsibilities

Sales & Marketing Campaigns

• Plan and execute marketing campaigns to drive customer traffic and sales across outlets.

• Develop promotional strategies for key seasonal occasions (e.g. Chinese New Year, Valentine’s Day, Mother’s Day, National Day, Mid-Autumn Festival, Christmas).

• Conceptualize promotions such as bundle deals, festive menus, limited-time offers, and loyalty initiatives.

• Monitor campaign performance and recommend improvements to maximize campaign effectiveness.

Mall & Partnership Marketing

• Liaise with mall management teams to participate in mall-wide promotions, campaigns, and marketing events.

• Coordinate marketing collaborations with shopping malls to increase outlet visibility and footfall.

• Explore cross-promotional opportunities with nearby brands and partners.

Outlet Marketing Support

• Work closely with Operations and Outlet Managers to support outlet-level marketing initiatives.

• Coordinate the production and distribution of marketing materials (posters, standees, digital assets).

• Ensure promotional materials and campaigns are implemented correctly across all outlets.

Digital & Social Media Marketing

• Assist in managing the company’s social media platforms and digital marketing activities.

• Coordinate with designer team to develop marketing visuals and content.

• Support online campaigns, influencer collaborations, and promotional announcements.

Campaign Coordination & Reporting

• Coordinate with vendors, designers, and agencies to ensure timely execution of marketing campaigns.

• Track campaign performance and analyse sales impact.

• Prepare marketing reports and insights for management review.

Administrative & Personal Assistant Support

• Provide ad hoc administrative and coordination support to Management when required.

• Support preparation of presentation materials, reports, and documents for meetings or business discussions.

• Assist with follow-ups on tasks, projects, and communications on behalf of Management.

Qualifications & Requirements

• Diploma or Degree in Marketing, Business, Communications, or related field.

• 1–2 years of marketing experience; experience in F&B, retail, or hospitality is an advantage.

• Strong understanding of promotional campaigns and consumer marketing.

• Excellent organisational and coordination skills.

• Creative, proactive, and results-driven mindset.

• Proficient in Microsoft Office and familiar with social media platforms.

• Ability to work independently and as a team.