Marketing Executive (Digital & General Marketing)

Digital Marketing Responsibilities:

• Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and paid ads

• Manage and update company websites, troubleshoot issues to ensure content accuracy, smooth functionality, and good user experience

• Create, edit, and optimize engaging content for websites, social media, blogs, and videos

• Lead or support website development and revamp projects

• Improve and maintain SEO performance to increase website traffic and search rankings

• Track, analyze, and report on website traffic, campaign ROI, and other key metrics

• Experiment with new ideas, tools, and trends to improve digital marketing effectiveness

• Collaborate with the team to support student recruitment and brand growth

General Marketing Responsibilities:

• Plan and execute offline marketing initiatives, events, and promotions to support student recruitment

• Design and produce marketing collaterals (flyers, banners, posters) in line with brand guidelines

• Collaborate with partners, agencies, and vendors on marketing campaigns

• Monitor competitor activities and provide insights to improve marketing effectiveness

• Prepare monthly marketing reports with insights and recommendations

Performance Expectations:

• Increase website traffic and improve search rankings through SEO and content strategies

• Generate measurable leads or enquiries from both digital and offline campaigns

• Maintain high engagement rates on social media and email campaigns

• Ensure marketing materials and websites are accurate, functional, and up-to-date, functional, and user-friendly

• Provide monthly insights and actionable recommendations to improve performance and campaigns

Requirements:

• Diploma or Degree in Marketing, Communications, Digital Media, or related field

• Minimum 3 years of relevant experience is an advantage.

• Proven experience in digital marketing (experience in education or training sector is a plus)

• Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, email marketing, and analytics tools

• Hands-on experience with website management.

• Creative, independent, confident, and proactive

• Strong analytical thinking, problem-solving, and teamwork skills

• Enthusiastic about trying new digital strategies and learning quickly

• Bilingual proficiency in English and Chinese (Mandarin) is required in order to communicate effectively with key clients and stakeholders, as well as to create marketing content tailored for Chinese-speaking markets.

We regret that only shortlisted candidates will be notified.