Marketing Executive (Digital & Performance Marketing)

Job Title: Marketing Executive (Digital & Performance Marketing)

Key Responsibilities

1. Digital Campaign Execution

• Execute and manage campaigns across:

  • Google Ads (Search, Display, YouTube)

  • Meta Ads (Facebook, Instagram)

  • LinkedIn Ads (where applicable)

• Monitor campaign performance and optimise based on key metrics (CPL, CTR, conversions)

• Support A/B testing on creatives, copy, and targeting

2. Search Marketing (SEO & SEM)

• Support keyword research and basic SEO optimisation

• Assist in updating website content, landing pages, and blog articles

• Support paid search campaign execution and optimisation

3. Content & Marketing Support

• Assist in creating and updating:

  • Social media content

  • Email campaigns (EDMs)

  • Landing pages

• Ensure content is accurate, consistent, and aligned with programme messaging

4. Lead Generation & Coordination

• Support lead generation campaigns and track performance

• Work with the Sales team to ensure smooth lead handover and follow-up

• Assist in improving campaign effectiveness based on feedback

5. Analytics & Reporting

• Track campaign performance using tools such as:

  • Google Analytics

  • Google Search Console

• Prepare basic performance reports and highlight key insights

6. Market Awareness (Optional)

• Stay updated on digital marketing trends and changes in search behaviour

• Maintain general awareness of emerging areas such as AI-driven search (e.g., ChatGPT), though not required for execution

Key Performance Indicators (KPIs)

• Cost per lead (CPL)

• Lead volume

• Campaign performance (CTR, conversions)

• Timeliness and accuracy of campaign execution

• Basic SEO improvements (traffic, keyword ranking)

Requirements

Education & Experience

• Diploma or Degree in Marketing, Business, Communications, or related field

• 2–3 years of experience in digital marketing or performance marketing

Skills & Competencies

• Hands-on experience with digital ads platforms (Google Ads, Meta Ads)

• Basic understanding of SEO and digital marketing concepts

• Analytical mindset with ability to interpret campaign performance

• Good communication and coordination skills

• Strong execution and time management skills