Marketing Executive (Digital, Social Media & Influencer)

Drive digital, social media, and influencer marketing initiatives to grow brand presence by managing content, campaigns, and collaborations with creators and internal teams.

Responsibilities

• Develop and implement digital and social media marketing strategies to increase brand engagement.

• Manage Content calendars and create compelling captions and scripts for multiple platforms.

• Execute daily posting and community engagement on Instagram, Facebook, TikTok, and YouTube.

• Identify, engage, and manage influencers/KOLs to support marketing campaigns.

• Coordinate content shoots and production activities with creators to ensure quality deliverables.

• Analyse campaign performance using analytics tools and optimise strategies for improved results .

Requirement

• Diploma or Degree in Marketing, Communication, or related field

• 2-4 years of experience in digital and social media marketing

• Proficient in content creation and copywriting for diverse audiences

• Familiarity with Meta, TikTok, Google Ads, and analytics platforms

• Experience managing influencer/KOL marketing campaigns

• Background in healthcare, wellness, beauty, or service industries