Marketing Executive

Job Description:

• Manage and maintain the organisation’s digital platforms, including social media channels


• Develop and implement content calendars aligned with marketing objectives and campaigns


• Create, curate, and publish engaging content, including copy, images, and videos


• Monitor and analyse performance metrics (e.g. engagement, reach, lead generation), and recommend improvements


• Assist in the planning and implementation of marketing campaigns, promotions, and seasonal initiatives


• Support membership drives, promotional offers, and product or menu launches


• Coordinate with internal stakeholders to ensure effective campaign roll-out across outlets or locations


• Track campaign performance, prepare reports on effectiveness and return on investment


• Develop marketing materials, including digital content and print collaterals (e.g. posters, menus, promotional materials)


• Ensure consistency of brand identity and messaging across all platforms and customer touchpoints


• Liaise with external agencies, designers, and vendors where required


• Support collaborations with influencers, partners, and corporate clients


• Assist in the planning and execution of events, activations, and promotional activities


• Provide on-site support during events, launches, and campaigns


• Contribute to community engagement initiatives to enhance brand presence


• Support lead generation and customer acquisition initiatives through marketing activities


• Collaborate closely with sales and operations teams to support conversion and revenue targets


• Assist in the execution of in-store or on-site promotions and initiatives


• Conduct market and competitor analysis to identify trends, opportunities, and best practices


• Gather and evaluate customer insights to support marketing strategies


• Provide recommendations for continuous improvement


• Any other duties as directed

Job Requirements:

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• Candidate must possess at least Diploma in Marketing, Business Administration or equivalent


• Minimum of 2 years of relevant experience (candidates from F&B, retail, fitness, or lifestyle industries preferred)


• Strong written and verbal communication skills


• Interest in lifestyle, F&B, or fitness sectors is advantageous


• Proficiency in social media platforms and digital marketing tools


• Basic design and content creation skills (e.g. Canva, Adobe Creative Suite)


• Analytical and results-driven, with a good understanding of marketing metrics


• Good organisational skills with the ability to manage multiple priorities in a fast-paced environment


• Ability to travel between outlets or locations where necessary