Marketing Executive

About the Role

We’re seeking a highly driven and creative Marketing Executive with strong experience in e-commerce marketing and campaign management. You’ll be responsible for planning, executing, and optimising marketing initiatives that drive sales, engagement, and brand growth.

This role requires a mix of analytical thinking, creative execution, and an understanding of e-commerce performance metrics. You’ll collaborate closely with videographers, designers, and management to deliver measurable results.

Key Responsibilities

1. E-Commerce & Performance Marketing

- Develop and manage marketing strategies for e-commerce platforms (Shopify, Shopee, Lazada, TikTok Shop, etc.).

- Plan and execute promotional campaigns to drive online sales and improve conversion rates.

- Analyse product performance, user behaviour, and campaign results to guide decisions.

- Coordinate with design and videography teams to create high-performing ad creatives, landing pages, and product visuals.

- Manage ad budgets and performance across Meta, TikTok, and Google Ads to achieve ROAS and sales targets.

- Ensure alignment between marketing content, pricing, and product availability.

2. Campaign Planning & Execution

- Lead campaign ideation, content planning, and rollout for seasonal and brand campaigns.

- Translate brand objectives into actionable campaign briefs for the creative team.

- Manage cross-platform consistency in visuals, copy, and messaging.

- Monitor daily campaign performance and make adjustments based on analytics.

3. Social Media & Brand Growth

- Oversee the planning and posting of social content that supports brand awareness and e-commerce conversion.

- Identify and ride on social trends, especially within TikTok and short-form video platforms.

- Support influencer or KOL collaborations to boost brand visibility.

- Maintain strong brand storytelling that connects emotionally while driving measurable growth.

4. Data & Reporting

- Track marketing KPIs such as traffic, CTR, conversion rate, cost per acquisition, and ROI.

- Prepare performance reports with insights and recommendations for optimisation.

- Continuously test, learn, and iterate campaigns based on data trends and audience insights.

Requirements

- Diploma in Marketing, Business, Communications, or related field.

- 2–4 years of hands-on marketing experience with e-commerce platforms (Shopee, Lazada, Shopify, or TikTok Shop).

- Solid understanding of digital ads management (Meta Ads, TikTok Ads, Google Ads).

- Comfortable with analytics tools (Google Analytics, Meta Insights, Databox, etc.).

- Strong coordination skills — able to work cross-functionally with creative and operations teams.

- Proactive, analytical, and highly organised.

Bonus Points

- Experience in CRM/retargeting campaigns or influencer marketing.

- Ability to plan and execute product launch campaigns independently.

- Basic design or video knowledge for ad creative briefing.