Marketing Executive (F&B)

We are seeking a Marketing Executive who will play a key role in branding, digital marketing, media buying, and social media content management.

Key Responsibilities:

[Branding, Digital Marketing, and Media Buying]

- Handle website and CRM system (customer relationship management);

- Brainstorm marketing initiatives with in-house team & agencies, execute ad hoc tasks;

- Follow the media buying strategy and liaise with influencers, media and other suppliers.

[Social Media Content Management]

- Manage the brands' social media accounts and assets, including interacting with followers and responding to comments, inquiries and complaints;

- Collaborate with marketing team to plan content for social media calendar, including but not limited to Facebook, Instagram, and RED etc.

- Coordinate among various functional agencies (design, MCN, vendors) and outlets to maintain branding consistency;

- Provide tracking, analysis, insights of various platforms’ performance for automotive brands and competitor brands via monthly reports;

Requirements:

• Familiarity with various social media platforms and an understanding of user habits and trends.

• Experience with food delivery platforms (e.g., Grab, Inline, etc.) is an advantage.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, or InDesign) is a plus.

• Passion for the F&B industry and lifestyle-related content.

• Strong communication skills with proficiency in both Chinese and English (speaking, understanding, and writing).