Marketing Executive (Global Markets Desk)

Roles & Responsibilities

• Plan and execute the full spectrum of local/regional marketing campaigns for greatest brand impact

• To assist in the planning and execution of digital marketing strategies to increase brand/ product awareness and drive conversions, using digital advertising channels such as SEM, GDN, Display, Programmatic, Social Media etc.

• Coordinate and work collaboratively with Phillip’s regional office, internal multifunctional stakeholders and external partners to conceptualize, implement and execute marketing campaigns

• Manage Chinese social media accounts - WeChat to generate good content and attract views

• Write Chinese content / design infographic for Chinese social media channels /website

• Translate marketing materials from English to Chinese

• Engage KOLs for sponsored content and affiliate marketing

• Optimize website traffic using SEO and ensure customer experience optimization

• Initiate content creation and copywriting in management of social media calendar

• Develop creative ideas, design and marketing collaterals using various design software

• Execute marketing activities across various marketing channels such as social media, Google Ads, YouTube, Mailchimp, Moengage and more

• Track, measure and evaluate data to conceptualize effective marketing initiatives and strategies

• Monitoring and understanding content performance through insights and analytics

• Assist in the development and execution of marketing campaigns & activities

• Proactive in driving digital performances by generating engagements, leads, and conversions

• Coordinate and participate in promotions, marketing campaigns, and events to attract new customers, and perform post-analysis of marketing initiatives for tracking, analyzing and reporting purposes

• Actively plan and execute company events and projects by organizing webinars, seminars, and roadshows

• Manage internal website content and identify approaches and strategies to improve User Experience and User Interface

• Conduct research and work closely with team to share findings on market and industry trends

Qualifications:

• Bachelor’s degree or higher, major in marketing or business;

• 2-3 years of related experience in marketing or communications area and 1-2 years' experience in Digital Marketing such as Social Media, Search Engine Marketing (SEM), Google Display (GDN), Programmatic

• Good command of English and Chinese and proficiency in copywriting for marketing collaterals

• Familiar with graphic design and video production tools, including Photoshop, Illustrator, Canva, After Effects, and Premiere Pro

• Experience with data analysis by using a variety of analytics tools such as Google Analytics and internal reporting tools

• Identify marketing trends and insights using analytics tools not limited to Google Analytics and Tableau

• Knowledge of performing keyword research and expansion for Search Engine Optimization as well as experience in the financial industry is a bonus

• Able to work under pressure; experience in managing multiple projects and working in cross-functional teams

• Up to date with industry news and latest trends in digital marketing

• Japanese language proficiency (JLPT N2 or its equivalent) is an added advantage

• Knowledge and proficiency in basic coding, AI adoption, and/or RPA are preferred and advantageous.