Marketing Executive

Formulation and implementation of the marketing plan across digital, offline and social platforms to drive awareness and leads generation

Effectively project manage assigned marketing campaigns in their entirety - from planning, tracking and reporting on return on investment

Strategise and create content across various social media channels to increase brand awareness (incl creating creative & copy), editing photography, gifs, short video editing, stickers, stories (live + designed/posted), filming of short videos

Day to Day management of all social accounts including engaging consumers, responding to questions or complaints, and to promoting company initiatives through socials or digital communication channels

Research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions

Work closely with Sales Department and Group Marketing Department to conceptualize and manage events

Create detailed proposals for events which include objectives, timeline, location, stakeholders involved, fiscal requirements and prepare budgetary recommendations

Manage event processes and execution including but not limited to budgeting, registration, coordination and operations

Evaluate success of executed marketing activities

Participate in ad hoc projects as required

Requirements

Degree or Diploma in Marketing, Communication or related fields

Articulate with good communication and presentation skills

Strong understanding and passion in the social media platforms and artwork creation software like Canva, Da vinci

Resourceful, motivated with strong ability to manage multiple projects, timelines and deliverables

At least 2-3 years of experience in marketing communications / event executive role