Marketing Executive
Horizon Automotive Pte Ltd
Description
Formulation and implementation of the marketing plan across digital, offline and social platforms to drive awareness and leads generation
Effectively project manage assigned marketing campaigns in their entirety - from planning, tracking and reporting on return on investment
Strategise and create content across various social media channels to increase brand awareness (incl creating creative & copy), editing photography, gifs, short video editing, stickers, stories (live + designed/posted), filming of short videos
Day to Day management of all social accounts including engaging consumers, responding to questions or complaints, and to promoting company initiatives through socials or digital communication channels
Research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions
Work closely with Sales Department and Group Marketing Department to conceptualize and manage events
Create detailed proposals for events which include objectives, timeline, location, stakeholders involved, fiscal requirements and prepare budgetary recommendations
Manage event processes and execution including but not limited to budgeting, registration, coordination and operations
Evaluate success of executed marketing activities
Participate in ad hoc projects as required
RequirementsDegree or Diploma in Marketing, Communication or related fields
Articulate with good communication and presentation skills
Strong understanding and passion in the social media platforms and artwork creation software like Canva, Da vinci
Resourceful, motivated with strong ability to manage multiple projects, timelines and deliverables
At least 2-3 years of experience in marketing communications / event executive role