Marketing Executive

Overview: As a Marketing Executive at IMBA, you will help bring our brand to life through campaigns, content, and on-ground activations that spark curiosity and build community. Working closely with creative and operations teams, you’ll support initiatives across digital, partnerships, events, and pop-ups in a fast-paced, ideas-driven environment.

Key Responsibilities:

Campaign & Brand Activation

• Support the planning and execution of 360° marketing campaigns — across digital, experiential, and on-ground channels.


• Assist in managing timelines, assets, partners, and deliverables across campaign lifecycles.


• Contribute to creative brainstorming, campaign copywriting, and internal pitch decks.


• Social Media & Digital Presence


• Manage day-to-day posting, scheduling, and community engagement across IMBA’s social platforms (Instagram, TikTok, LinkedIn, etc.).


• Help track content performance and generate insights to refine strategy.


• Coordinate with the content and design team on visuals, captions, and roll-outs.

Events & Pop-Ups

• Assist with the execution of public activations, media previews, brand partnerships, and merchandise launches.


• Support pre-, during-, and post-event comms — including press kits, emailers, social coverage, and photo/video documentation.

Partnerships & Outreach

• Help identify and reach out to potential collaborators, creators, and community partners.


• Maintain databases and support relationship management with agencies, media contacts, and partners.

Reporting & Admin

• Support monthly reporting on campaign performance, audience growth, and ROI metrics.


• Assist in managing marketing budgets, invoices, and vendor coordination where needed.


• Keep marketing files, folders, and trackers neat, updated, and shareable.

Preferred Attributes:

• 1–3 years of experience in marketing, comms, or brand (internships count!)


• A strong interest in the arts, culture, lifestyle, or entertainment industries


• Great copywriting instincts and an eye for good design


• Organised, detail-oriented, and able to manage multiple moving parts


• Familiarity with social media tools, email platforms, and content scheduling


• Bonus: Basic knowledge of Canva, Adobe Suite, or video tools