Marketing Executive

About the Role

We are looking for a creative, proactive and results-driven Marketing Executive to strengthen the market presence of our HR Technology solutions.

This role is ideal for someone passionate about building brands, generating leads and creating impactful marketing campaigns. You will be responsible for driving awareness, engagement and demand generation through a mix of digital marketing, content marketing, events, customer advocacy and product marketing initiatives.

You should enjoy coming up with fresh ideas, turning concepts into campaigns and working closely with sales and product teams to support business growth.

Key Responsibilities

Brand Building & Marketing Campaigns

• Plan and execute integrated marketing campaigns to increase brand awareness, market visibility and customer engagement.

• Develop innovative marketing ideas and initiatives to promote the company's HR Technology solutions.

• Strengthen the company's brand presence across digital channels, industry events and customer touchpoints.

• Manage marketing calendars and campaign timelines to ensure effective execution.

Lead Generation & Demand Creation

• Develop and execute lead generation campaigns through digital marketing, email marketing, social media and industry partnerships.

• Identify new opportunities to attract prospects and generate qualified leads for the sales team.

• Monitor marketing funnel performance and continuously improve lead conversion rates.

• Work closely with business development teams to align marketing activities with sales objectives.

Digital Marketing & Content Creation

• Create and manage marketing content, including: Website content, Social media posts, EDMs and newsletters, Brochures and product collateral, Case studies and customer success stories, Videos and webinars, Presentation materials

• Manage website updates, SEO improvements and user engagement initiatives.

• Drive social media engagement and thought leadership activities across platforms such as LinkedIn.

Product Marketing

• Develop compelling messaging and positioning for the company's HRMS products and solutions.

• Translate product features into customer-focused business benefits.

• Collaborate with product, implementation and support teams to develop marketing content and product launch campaigns.

• Conduct competitor analysis and market research to identify trends, opportunities and differentiation strategies.

Events & Customer Engagement

• Plan and support webinars, exhibitions, workshops, networking events and customer engagement programmes.

• Assist in organizing product launches, customer appreciation activities and customer advocacy initiatives.

• Coordinate publicity, media and communication activities related to company events and campaigns.

Marketing Analytics & Optimisation

• Monitor and analyse campaign performance using relevant marketing metrics and analytics tools.

• Prepare regular reports on marketing effectiveness, lead generation and ROI.

• Recommend improvements and best practices to enhance marketing performance.

• Explore new technologies, AI-powered marketing tools and automation platforms to improve productivity and campaign effectiveness.

Other Responsibilities

• Support strategic marketing initiatives and projects assigned by Management.

• Perform other marketing and communications duties necessary to support business growth.

What Success Looks Like

Within this role, you will:

• Increase brand awareness and visibility for our HR Technology Solutions.

• Generate a consistent pipeline of qualified marketing leads.

• Improve digital engagement across websites, social media and email campaigns.

• Deliver impactful marketing programmes that contribute directly to business growth.

• Position the company as a trusted HR technology provider within the Singapore market.

Requirements

Qualifications

• Diploma or Degree in Marketing, Business, Communications or a related discipline.

Experience

• 2 to 4 years of marketing experience, preferably in:

  • B2B marketing

  • Software or SaaS companies

  • Technology solutions

  • HR technology industry

• Fresh graduates with exceptional internship or project experience in digital marketing may also be considered.

Skills & Competencies

• Strong understanding of:

  • Digital marketing

  • Content marketing

  • Social media marketing

  • Lead generation strategies

  • Brand building

• Excellent writing, presentation and communication skills.

• Creative thinker with the ability to translate ideas into effective campaigns.

• Strong analytical skills and attention to detail.

• Ability to work independently and manage multiple projects simultaneously.

• Proactive, resourceful and results-oriented mindset.

Preferred Skills

• Experience with LinkedIn marketing and B2B lead generation campaigns.

• Knowledge of SEO, Google Analytics and website content management.

• Experience with email marketing platforms and marketing automation tools.

• Familiarity with WordPress, HTML and content publishing platforms.

• Proficiency in Canva, Adobe Photoshop, Illustrator, PowerPoint and Excel.

• Experience using AI tools such as Microsoft Copilot, ChatGPT, Canva AI or similar productivity tools.