Marketing Executive

Key Responsibilities:

• Establish, develop, and manage long-term marketing alliances with individuals and organisations to promote our brands effectively.


• Plan and coordinate communication efforts, working with advertising, design, and PR agencies, as well as the in-house marketing team.


• Audit and improve current communication tools and content to enhance brand messaging.


• Oversee the printing and distribution of marketing materials to partners and alliances, ensuring brand consistency and timely delivery.


• Collaborate with internal departments and external partners to execute online and offline promotional campaigns.


• Develop and implement multi-channel branding strategies to boost brand awareness and effectively reach target audiences through SEO, SEM, social media, and AI-driven tools.


• Manage advertising initiatives and contribute to comprehensive marketing planning.


• Plan and coordinate key marketing events, working closely with vendors, partners, and production teams.


• Provide administrative support and maintain accurate documentation of all marketing activities.


• Plan and execute monthly email blasts, consolidating and collating content to ensure timely and effective eDM campaigns.

Qualifications and Skills:

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.


• At least 3 years of experience in marketing, with a focus on digital marketing and communications.


• Proven experience in marketing for preschools or after-school care services.


• Experience in digital and social media marketing, SEO, SEM, and AI-driven marketing tools.


• Knowledge in handling social media channels.


• Good written and spoken English


• Strong flair for writing, editing, and proofreading with impeccable grammar


• Excellent copywriting and content creation skills.


• Strong organisational and multitasking abilities.


• Excellent interpersonal and communication skills.


• A creative and analytical mind set to evaluate and optimise marketing initiatives.