Marketing Executive
Keymotor Pte Ltd
Description
Key Responsibilities
Campaign Management: Plan and execute marketing campaigns, promotions, and product launches to increase visibility for new and used car sales.
Digital Marketing: Manage company website, Social media platforms (Meta/google/tiktok) and online listing platforms (e.g., SGcarmart, Carousell).
Content Creation: Develop engaging promotional materials, copywriting, and multimedia content (videos, flyers, website banners).
Performance Tracking: Analyze key performance indicators (KPIs) like Cost Per Lead (CPL) and Return on Advertising Spend (ROAS) to prepare weekly marketing reports.
Event Coordination: Plan and execute roadshows, car launches, and promotional events.
Market Intelligence: Monitor competitor activities and consumer trends to optimize pricing and marketing strategies.
Job Requirements
Education: Diploma or Degree in Marketing, Communications, or Business.
Experience: 2–5 years of experience, ideally in the automotive sector.
Technical Skills: Proficiency in digital marketing tools (Meta Ads Manager, Google Ads, SEO/SEM), design software (Photoshop, Illustrator), and content tools (Canva).
Personal Traits: Creative, analytical, results-oriented, and able to work in a fast-paced environment.