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Marketing Executive

Kiat Lay Coldroom Specialist

Full Time North Region Mid Level $2,200 – $3,300 per month
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Description

Marketing Executive

About Us
We are a leading Coldroom Specialist company in Singapore, providing design, installation, and maintenance of industrial refrigeration systems. As we grow, we are looking for a creative and driven Marketing & Content Creator to lead our marketing initiatives and grow our digital presence.

Job Responsibilities

  • Plan and manage the company’s overall marketing strategy and campaigns

  • Create and post engaging content across TikTok, Instagram, Facebook, LinkedIn and other platforms

  • Produce viral-worthy short-form video content to build brand awareness and attract leads

  • Take professional photography of our projects, coldroom installations, and team activities

  • Manage social media accounts (content calendar, captions, hashtags, analytics, community engagement)

  • Oversee website updates, content management, and basic SEO to ensure online presence is up to date

  • Develop brand voice and storytelling to highlight our expertise and reputation in the coldroom industry

  • Monitor and analyze campaign performance, providing insights and recommendations

  • Coordinate with internal teams and external partners to ensure marketing consistency

  • Stay updated with digital trends, especially TikTok, Instagram Reels, and other emerging platforms

Requirements

  • Diploma/Degree in Marketing, Mass Communication, Digital Media, or related field

  • 1–3 years of experience in digital marketing, social media, or content creation (fresh grads with strong portfolios welcome)

  • Proficiency in video creation/editing tools such as CapCut, TikTok/Reels editors and photography

  • Experience with basic website management (WordPress, Wix, or similar platforms) and SEO knowledge preferred

  • Creative mindset with the ability to turn technical/industrial work into engaging content

  • Strong understanding of social media algorithms and content trends

  • Independent, resourceful, and results-driven

  • Basic design/editing skills (Canva, Adobe Photoshop, or similar) will be an advantage

What We Offer

  • Salary range: SGD 2,200 – 3,300/month (based on experience)

  • Opportunity to take ownership of the company’s marketing direction

  • Exposure to both B2B and B2C marketing in a growing industry

  • Dynamic work environment with room to innovate and try new ideas

Join Us
If you are passionate about digital marketing, TikTok, Instagram and growing a brand from the ground up — we’d love to hear from you.

Apply now with your resume and portfolio of past work (videos, TikTok/Reels, photography, website projects).

About Kiat Lay Coldroom Specialist

Description pending