marketing executive

About PLAYON

PLAYON is a new-generation indoor entertainment and active play destination designed for families, kids, teens, and young adults. We focus on fun, energy, community engagement, and memorable customer experiences. We are looking for a hands-on and creative Marketing Executive to help build brand awareness, drive footfall, and support sales growth before and after opening.

• Plan and execute online and offline marketing campaigns to drive brand awareness and customer traffic


• Manage PLAYON’s social media platforms, including content planning, posting, community engagement, and performance tracking


• Coordinate with designers, photographers, videographers, influencers, and external vendors for marketing materials and campaign execution


• Support opening campaigns, festive promotions, school holiday campaigns, and membership or package promotions


• Work closely with operations team to ensure marketing activities are aligned with outlet promotions and customer experience


• Assist in creating promotional materials such as posters, videos, captions, brochures, and in-store marketing collaterals


• Liaise with malls, media partners, KOLs, and event partners for joint promotions and collaborations


• Track campaign performance, prepare reports, and suggest improvements based on results


• Conduct market research on competitors, trends, and customer preferences


• Support event planning, brand activation, and on-ground marketing activities

• Diploma or Degree in Marketing, Business, Communications, or related field


• 1–3 years of marketing experience, preferably in retail, F&B, family entertainment, attractions, playgrounds, events, or lifestyle brands


• Strong understanding of social media marketing and content creation


• Able to write clear and engaging marketing copy


• Familiar with Canva, CapCut, Meta platforms, and basic digital marketing tools


• Comfortable working in a fast-paced, hands-on environment


• Good coordination and communication skills


• Creative, proactive, and result-oriented


• Able to work independently and manage multiple projects at the same time


• Experience with opening campaigns, influencer marketing, or event marketing is a plus

• Experience in children’s playgrounds, family entertainment centres, theme parks, attractions, or lifestyle venues


• Good sense of branding, promotions, and customer engagement


• Comfortable visiting the outlet, filming content, and supporting activation events on site