Description
About the role
As a Marketing Executive at Koi Thé Singapore Pte Ltd, you will play a crucial role in driving the company's marketing and communications strategies. This full-time position is based in the Serangoon North-East Region, offering an exciting opportunity to contribute to the growth and success of a dynamic brand within the marketing and communications industry.
What you'll be doing
Key Responsibilities
Plan and execute integrated marketing campaigns across digital, retail, and partnership channels to drive brand visibility and revenue growth
Coordinate campaign timelines, budgets, and cross-functional stakeholders to ensure smooth and timely rollout
Maintain brand consistency across all campaign touchpoints
Collaborate with operations and sales teams to design commercially viable promotional mechanics
Drive traffic, improve conversion rate, increase average transaction value, and enhance customer frequency
Align marketing initiatives with outlet-level performance objectives
Evaluate campaign feasibility and commercial impact prior to launch
Track and analyse KPIs including reach, engagement, sales uplift, conversion rate, and ROI
Prepare post-campaign reports with actionable insights and recommendations
Optimise budget allocation based on cost efficiency and revenue contribution
Support and execute adhoc marketing initiatives, activations, and operational marketing tasks as assigned
Continuously refine targeting, segmentation, and promotional structures to ensure sustainable growth
What we're looking for
1 to 3 years of experience in marketing, preferably in FNB, retail, or consumer brands
Strong understanding of campaign execution and commercially driven marketing
Ability to translate business objectives into effective marketing initiatives
Strong analytical skills with confidence in interpreting performance data and ROI
Good copywriting and content coordination skills
Strong coordination and stakeholder management capability
Able to work in a fast paced retail environment with tight timelines
Detail oriented, execution focused, and results driven
Proactive, adaptable, and comfortable handling adhoc tasks and reporting requirements
What we offer
At KOI Thé, we are committed to providing a supportive and engaging work environment that fosters personal and professional growth. As a Marketing Executive, you'll have the opportunity to work with a talented team, gain valuable experience, and contribute to the success of a dynamic and rapidly growing brand. We offer a competitive salary, opportunities for career advancement, and a range of employee benefits, including health insurance and team-building activities.
About us
KOI Thé is a leading Singaporean brand specialising in high-quality bubble tea and other innovative beverage offerings. With a focus on using the freshest ingredients and creating unique flavour profiles, we have established a strong presence in the local market and are now expanding our reach across the region. Our mission is to bring joy and delight to our customers through our exceptional products and exceptional customer service.
If you're passionate about marketing, excited to contribute to the growth of a dynamic brand, and ready to take on a challenging and rewarding role, we encourage you to apply now.