Marketing Executive

Job Responsibilities:

• Plan, develop, and execute marketing campaigns to promote the brand, menu items, and seasonal promotions.


• Manage social media platforms (Facebook, Instagram, TikTok) and work with appointed agency to create engaging content, including graphics, photos, and videos.


• Oversee and collaborate with designers to create marketing collaterals from concept to completion.


• Monitor campaign performance, track key metrics, and optimize strategies for better engagement and conversion.


• Conduct market research on industry trends, customer preferences, and competitors to refine marketing strategies.


• Assist in planning and executing collaborations, and promotional activities.


• Work closely with appointed vendor to maintain loyalty program.


• Develop marketing materials, including posters, menus, and digital ads.


• Maintain and update the company website and digital listings such as food delivery platforms.


• Support public relations efforts, including media outreach and press releases.


• Any other related marketing duties as assigned.

Requirements:

• Diploma/Degree in Marketing, Business, or a related field.


• 1-3 years of marketing experience, preferably in F&B, hospitality, or retail.


• Strong understanding of social media trends and digital marketing strategies.


• Experience in content creation, copywriting, and graphic design (e.g., Canva, Adobe Photoshop).


• Knowledge of food delivery platforms (GrabFood, Foodpanda, Deliveroo) and their marketing tools is an advantage.


• Creative mindset with strong attention to detail and brand consistency.


• Ability to work independently and manage multiple projects in a fast-paced environment.


• Basic conversational Chinese to communicate with stakeholders when needed.

Benefits:

• Staff meals and discounts


• Career development opportunities


• Fun and dynamic work environment