Marketing Executive / Marketing Manager

Baker’s Brew is Singapore’s leading cake specialist, celebrated for our creative bakes and artisanal cakes. From custom celebration cakes to corporate gifting, we take pride in making every occasion unforgettable.

We are looking for a Marketing Manager to spearhead our brand growth, drive sales across our product lines, and strengthen our presence both online and offline.

1. Strategic Marketing & Branding

• Develop and execute annual marketing plans to achieve revenue, customer acquisition, and brand objectives.


• Strengthen brand positioning and ensure consistent brand identity across all channels.


• Identify and capitalize on new growth opportunities, customer trends, and seasonal campaigns.

2. Digital Marketing & Social Media

• Lead performance marketing across paid ads, SEO/SEM, and email campaigns to drive traffic and conversions.


• Oversee social media content strategy (Instagram, TikTok, Facebook, LinkedIn) to build community engagement.


• Explore influencer collaborations, partnerships, and viral content opportunities to boost brand visibility.

3. Campaigns & Partnerships

• Plan, manage, and execute product launches, festive promotions, and corporate campaigns.


• Collaborate with external vendors, media, and key partners to expand brand reach.


• Lead PR initiatives and develop creative storytelling to enhance brand image.

4. Customer Engagement & Experience

• Drive loyalty and retention strategies, including CRM and membership programs.


• Monitor customer feedback, reviews, and sentiment to improve brand trust and experience.

5. Leadership & Team Management

• Lead, mentor, and grow the marketing team to deliver high-performing campaigns.


• Manage marketing budgets and track ROI on campaigns and initiatives.


• Work closely with Sales, Operations, and Product teams to align marketing efforts with business priorities.

• Degree/Diploma in Marketing, Business, Communications, or related field.


• At least 5 years of marketing experience, preferably in F&B, lifestyle, or retail.


• Strong knowledge of digital marketing tools, analytics, and social media platforms.


• Creative thinker with a keen eye for design, branding, and storytelling.


• Strong project management skills with the ability to juggle multiple campaigns.


• Excellent communication and interpersonal skills; comfortable working with stakeholders at all levels.


• Passion for food, lifestyle, and creating memorable customer experiences.