Marketing Executive

Key Responsibilities:

• Manage and oversee the company’s social media accounts (Facebook, Instagram, etc.), ensuring regular posting of engaging content that resonates with our target audience.

• Create compelling and interactive content, including promotional assets, photographs, and videos, for a range of channels such as social media, websites, and printed collateral, aimed at capturing the attention of desired audiences.

• Establish and develop marketing communications collaterals which include brochures, banners and press advertisements.

• Conduct thorough market research to identify trends, customer needs, and new opportunities for brand growth.

• Plan and oversee promotional campaigns, measuring their effectiveness and adjusting strategies as necessary. Ensure all campaigns achieve maximum reach at minimal cost. 

• Plan, organize and participate in events, such as road shows and product launches, in order to boost sales. 

• Analyse marketing data to report on campaign performance and inform future marketing decisions.

• Seek out and build relationships with potential partners, influencers, and media outlets to enhance the brand's visibility and recognition.

• Ensure all of our messaging is consistent and aligned with BYD corporate identity (CI) across all communication collaterals and materials. 

Education Qualifications:

• Diploma/Degree in Digital Marketing, Business or its equivalent 

Professional Requirements:

• Knowledge in Graphic Design/Multimedia or a related discipline with minimum of 2 years of relevant working experience.

• Video editing or web designing skills will be an advantage.

• Proficient in Adobe Illustrator and Photoshop.

• Digital marketing skills and experience is required.

• Good organisational and communication skills.

• Ability to work with deadlines and multiple projects. 

• Be meticulous and attentive to details. 

• Proficient in Microsoft office software.

• Highly creative, proactive, and unafraid to make breakthrough suggestions.

• Candidate with car trade experience will be an advantage.