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Marketing Executive

Motorway Group

Full Time Tiong Bahru, Central Region Mid Level Competitive
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Description

We are a leading pre-owned dealer and car rental . Our reputation for excellence and commitment to quality has made us a trusted name in the automotive industry.


We are currently seeking a dynamic Marketing Executive to join our team. If you have a blend of creative flair, strategic insight, and strong project management skills, you’ll play a key role in driving the growth and success of our brand in the digital space through effective social media initiatives and partnerships.


Responsibilities:



  • Execute and optimize paid digital campaigns (Google/Meta/Linkedin) to maximize ROI.


  • Produce performance reports using analytics tools and A/B testing data.


  • Develop ATL/BTL marketing materials while maintaining brand consistency.


  • Coordinate end to end event logistics including launched and activations.


  • Create engaging content (copy, visual, basic video) for digital channel.


  • Conduct market research and competitor analysis to inform strategies.


  • Support retail teams in enhancing customer experience initiatives.


  • Manage SEO strategy and organic search performance.


  • Liaise with agencies and suppliers for campaign execution.


  • Monitor marketing budgets and ensure cost-effective delivery.



Requirements:



  • Diploma/Degree, preferably with at least 2 years of experience in Digital Marketing.


  • Proven success managing paid social/search campaigns.


  • Proficiency in Google Analytics and Meta Business Suite.


  • Strong copywriting and content creation abilities.


  • Working knowledge of Adobe Creative Suite/Canva.


  • Analytical mindset with commercial awareness.


  • Excellent communication and project management skills.


About Motorway Group

Description pending