Marketing Executive

Basic Functions:

Responsible for developing and executing market plans, conducting market research, creating and implementing sales strategies, and effective communication with both internal and external stakeholders. The role requires collaboration with different teams to drive marketing campaigns and initiatives to support business growth.

Duties:

• Develops and implements marketing strategies and action plans aligned with the Company's business objectives.

• Collaborates with R&D, Product Management, and Sales teams to develop marketing content, communication plans, and promotional strategies.

• Creates, designs, and delivers marketing materials, multimedia content, presentations, brochures, newsletters, and other promotional collateral.

• Plans, develops, and executes regional and global marketing campaigns, including digital marketing, social media, email marketing, webinars, online advertising, and lead generation initiatives.

• Manages and maintains digital touchpoints, including the Company website, social media platforms, blogs, email campaigns, and other online channels.

• Manages and maintains the Company website, including content updates, landing page creation, product information updates, blog postings, and user experience improvements using WordPress or other Content Management Systems (CMS).

• Collaborates with internal stakeholders to develop and publish website content that supports marketing campaigns, lead generation, brand awareness, and business objectives.

• Monitors website performance, SEO effectiveness, user engagement metrics, and conversion rates, and recommends improvements to enhance website traffic and user experience.

• Utilizes marketing tools such as Google Analytics, SEMrush, and other digital marketing platforms to measure campaign effectiveness, improve customer acquisition, and optimize marketing performance.

• Coordinates with external vendors, developers, designers, and agencies on website enhancements, marketing materials, and digital marketing initiatives.

• Plans, designs, and prepares marketing materials and coordinates offline marketing activities, including trade shows, seminars, conferences, roadshows, exhibitions, and customer events.

• Maintains inventory of marketing materials, product samples, promotional items, giveaways, and printed collateral.

• Provides regular reporting and analysis on marketing campaigns, activities, and performance metrics.

• Maintains awareness of industry trends, competitor activities, emerging technologies, and best practices in digital marketing.

Requirements

• Diploma/Bachelor's degree in Marketing or a related field.

• Diploma/Degree in Life Science, Biotechnology, Biology, Microbiology or Science related qualification is desirable.

• Experience in the Life Science, Diagnostics, Biotechnology, Pharmaceutical, and related markets industry is desirable.

• Hands-on experience with WordPress content management, website administration, and basic website design principles is preferred.

• Familiarity with SEO best practices, Google Analytics, website performance monitoring, SEMrush, and other digital marketing tools is an advantage.

• Strong Communication skills

• Proven ability to develop and execute marketing strategies