Marketing Executive or Manager

Marketing Executive / Marketing Manager (SEO & Performance Marketing)

Location: Singapore

Department: Marketing

Reports To: Head of Marketing / Marketing Director

Position Summary

We are seeking a results-driven Marketing Executive / Marketing Manager (SEO & Performance Marketing) to lead our digital marketing initiatives and drive customer acquisition across our brokerage and wealth management platforms.

The successful candidate will be responsible for planning and executing SEO strategies, managing paid digital campaigns, optimizing website performance, and leveraging data analytics to improve conversion rates and marketing ROI. This role will work closely with Product, Business Development, Compliance, and Creative teams to support the company's growth objectives.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute SEO strategies to improve organic search rankings and website visibility.

• Conduct keyword research, competitor analysis, and technical SEO audits.

• Optimize website content, landing pages, metadata, and internal linking structures.

• Monitor website performance using SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms.

• Stay updated on search engine algorithm changes and industry best practices.

Performance Marketing

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, TikTok, and other relevant digital platforms.

• Manage campaign budgets and optimize cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion performance.

• Develop audience targeting, remarketing, and lead generation strategies.

• Monitor campaign performance and provide regular optimization recommendations.

Digital Marketing & Analytics

• Track, analyze, and report marketing performance using Google Analytics, Looker Studio, and other reporting tools.

• Develop dashboards and performance reports for management.

• Conduct A/B testing on landing pages, advertisements, and marketing campaigns to improve conversion rates.

• Monitor customer acquisition funnels and identify opportunities to improve user engagement.

Content & Campaign Management

• Collaborate with Creative and Product teams to develop SEO-friendly content and marketing materials.

• Support the execution of integrated marketing campaigns for brokerage products, investment services, and brand awareness initiatives.

• Coordinate digital campaigns across multiple channels to ensure consistent messaging and branding.

Market Research

• Conduct market research and competitor benchmarking within the brokerage, fintech, and wealth management industries.

• Monitor industry trends, customer behaviour, and emerging digital marketing opportunities.

• Provide recommendations to enhance customer acquisition and retention strategies.

Compliance & Governance

• Ensure all marketing materials comply with MAS regulations, internal compliance policies, and advertising guidelines.

• Coordinate with Compliance to obtain marketing approvals before campaign launches.

Other Responsibilities

• Support company events, webinars, investment seminars, and marketing initiatives.

• Perform other marketing-related duties assigned by management.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.

• Executive: Minimum 2 years of experience in digital marketing, SEO, or performance marketing.

• Manager: Minimum 5 years of relevant experience, preferably within financial services, brokerage, fintech, or wealth management.

• Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and SEO campaigns.

• Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and SEO tools such as Ahrefs or SEMrush.

• Experience in conversion rate optimization (CRO), A/B testing, and digital campaign analysis.

• Excellent analytical, communication, and project management skills.

• Ability to work in a fast-paced, data-driven environment.

Preferred Qualifications

• Experience marketing financial products, brokerage services, investment platforms, or fintech solutions.

• Familiarity with MAS advertising guidelines and financial services marketing compliance.

• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp).

• Knowledge of HTML/CSS or CMS platforms (WordPress or similar) is an advantage.

• Experience using AI tools to enhance marketing productivity, content generation, and campaign optimization.

Key Competencies

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Performance Marketing

• Google Ads & Meta Ads

• Google Analytics (GA4)

• Conversion Rate Optimization (CRO)

• Digital Campaign Management

• Data Analysis & Reporting

• Content Marketing

• Marketing Automation

• Stakeholder Management

• Project Management

• Communication & Collaboration

Preferred Industry Experience

Candidates with experience in the following industries will be highly regarded:

• Online Brokerage

• Wealth Management

• Asset Management

• FinTech

• Banking & Financial Services

• Capital Markets

• Investment Platforms

Key Performance Indicators (KPIs)

• Growth in qualified leads and new account openings.

• Improvement in organic website traffic and keyword rankings.

• Achievement of target Cost per Acquisition (CPA) and Return on Ad Spend (ROAS).

• Increase in website conversion rates and customer engagement.

• Timely execution of marketing campaigns.

• Accuracy and effectiveness of marketing performance reporting.

• Compliance with regulatory and internal marketing standards.