Marketing Executive

Job Title: Marketing Executive

Job Scope

•              Assist in the planning, development, and execution of marketing campaigns and promotional activities across multiple channels.

•              Support ongoing marketing projects and ensure smooth, timely execution of all deliverables.

•              Track, monitor, and analyse campaign performance, providing insights and recommendations to optimize marketing effectiveness and maximize ROI.

•              Coordinate marketing campaigns with media partners, influencers and agencies to increase brand awareness, social media engagement, and audience growth.

•              Manage and coordinate on marketing collaterals, EDMs, social media visuals, in-store materials and product photoshoots.

•              Support customer acquisition initiatives and non-digital channels, including in-store marketing, print materials, events, and other offline media platform.

•              Contribute to the conceptualization, creation and development of digital content while ensuring alignment with brand positioning, brand standards and corporate guidelines.

•              Liaise with shopping malls, vendors, agencies, partners and other stakeholders to execute marketing campaigns and collaborative initiatives.

•              Coordinate CRM activities including product seeding, media gifting and brand events to enhance customer engagement, media exposure and brand loyalty.

•              Monitor and report on the latest marketing and digital trends, competitor activities, and consumer insights for strategic business considerations.

•              Assist in preparing marketing reports, presentations, and campaign summaries for management review.

•              Provide administrative support and perform other ad-hoc duties as assigned by the Manager.

Requirements

•              >3 years’ experience in multi-brand, retail and campaign marketing

•              Have a can-do-attitude to strive for excellence and business driven mind

•              Strong ability to multi-task, resourceful, efficient, and able to work independently

•              A team player and able to work in a fast-paced environment

•              Creative, meticulous with an eye for details and aesthetics

•              Strong communication and interpersonal skills

•              Bilingual and good command of written and spoken English and Chinese

•              Excellent in MS Outlook, Excel, Word, PowerPoint.

•              Basic designing/edit skills with Adobe Premier, Illustrator and Photoshop

•              Basic photography and videography skills