Description
About the role
Plan, coordinate and execute marketing campaigns to promote the Company's beauty, slimming, wellness services and products. Develop marketing initiatives to drive customer acquisition, retention, outlet traffic and sales revenue. Manage the Company's social media platforms and maintain an active and consistent online presence.
Key responsibilities
Create and coordinate engaging content, including social media posts, promotional materials, advertisements, EDMs and other marketing communications
Work with designers, agencies, influencers, vendors and other external partners on marketing campaigns and promotional activities
Plan and execute digital marketing campaigns across appropriate online channels
Monitor campaign performance, customer response and marketing effectiveness and prepare regular reports for management
Coordinate outlet promotions, festive campaigns, product launches, roadshows and other marketing events
Work closely with the Sales and Operations teams to develop promotions that support outlet sales targets
Conduct market and competitor research to identify consumer trends, competitor activities and new marketing opportunities
Maintain and update marketing materials, price lists, promotional information and digital content
Support customer engagement, CRM, loyalty, reactivation and retention campaigns
Coordinate collaborations and cross-promotional opportunities with landlords, malls, business partners and other organisations
About you
Diploma or Degree in Marketing, Business, Mass Communications, Digital Marketing or a related discipline
Preferably 1–3 years of relevant marketing experience; candidates with relevant internship or strong portfolio experience may also be considered
Experience in the beauty, wellness, retail, lifestyle, FMCG or service industry would be advantageous
Familiar with social media platforms such as Facebook, Instagram, TikTok and other relevant digital channels
Knowledge of digital advertising, social media marketing, content creation and campaign management
Basic knowledge of design/content tools such as Canva and video-editing applications would be advantageous
Good written and verbal communication skills
Creative with a good understanding of consumer behaviour and current social media trends
Commercially minded and able to develop marketing initiatives that contribute to sales and customer acquisition
Good organisational and project management skills with the ability to manage multiple campaigns and deadlines