Description
Job Responsibilities:
Collaborate with agencies to develop marketing campaign collaterals.
Collaborate with internal stakeholders to adopt new digital marketing technologies for existing marketing processes.
Conduct research on brand awareness, associations, and public perceptions.
Execute branding implementation plans to enhance brand reputation.
Execute e-commerce implementation plans and analyse e-commerce platform performance to propose enhancements.
Execute marketing channel enhancements and analyse performance to support enhancement approaches.
Execute marketing communication plans and content marketing initiatives across digital platforms.
Execute various channel initiatives and provide data-driven feedback on performance of initiatives.
Maintain organisation's social media platforms and digital marketing channels to align with branding strategies.
Manage working level relationships with vendors and creative agencies.
Monitor Key Performance Indicators (KPIs) throughout marketing implementation.
Monitor development of collaterals across digital marketing platforms to ensure brand consistencies.
Organise and executes promotional events.
Prepares reports on campaign performance for the analysis of senior managers and external stakeholders.
Requirements:
At least 3 years of experience in a marketing role, preferably in digital marketing or brand management.
Proven track record of working with digital marketing technologies and e-commerce platforms.
Experience in content marketing and social media management for brand promotion.
Experience in vendor and agency management is highly desirable.
Strong understanding of digital marketing tools and platforms, including Google Analytics, social media platforms, SEO/SEM, and email marketing.
Ability to collaborate effectively with both internal teams and external agencies to execute integrated marketing campaigns.
Creative thinking and problem-solving skills to develop and implement marketing strategies.
Strong analytical skills to assess marketing performance, derive insights, and propose improvements.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and basic knowledge of design tools such as Adobe Creative Suite (Photoshop, InDesign) is a plus.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong attention to detail and a passion for maintaining brand consistency across all platforms.
Ability to work independently and as part of a team to achieve marketing goals.
A passion for the wellness industry and a keen interest in promoting a premium lifestyle brand.