Description
Key Responsibilities:
General Marketing
Support the development and execution of high-impact marketing campaigns across digital and offline channels—built to drive demand, not just awareness.
Plan and deliver performance-led digital activity across LinkedIn and Meta, alongside ongoing optimisation of website content and conversion-focused landing pages.
Own organic social and content creation end-to-end—bringing the brand to life through bold video, photography and design, with agency support where needed.
Drive email marketing strategy across the full funnel—from brand campaigns to automated journeys—focused on engagement, lead nurture and conversion.
Leverage data from Salesforce and Jotform to track performance, uncover insights and continuously optimise marketing effectiveness.
Partner closely with Sales to generate high-quality leads, improve conversion rates and directly contribute to revenue growth.
Support Channel Partner growth by developing compelling marketing assets, enhancing the website experience and evolving the partner portal.
Monitor, analyse and report on campaign performance—turning data into clear, actionable recommendations that improve ROI.
Collaborate with global and local Marketing, Web and Design teams to ensure best-in-class execution and consistency across all touchpoints.
Coordinate key marketing initiatives including events, product launches and promotional campaigns that reinforce our premium, iconic positioning.
Champion brand consistency—ensuring everything we put into market is unmistakably: bold, confident and built to stand out.
Conduct market and competitor analysis to identify opportunities, trends and whitespace for growth.
Prepare clear, compelling reports and presentations that communicate performance, insights and next steps.
Take ownership of ad hoc projects and initiatives that support team priorities and business growth.
Qualifications / Skills:
Tertiary Education majoring in Marketing or relevant field
3 - 5 years of relevant marketing experience, preferably in B2B marketing
Familiarity with digital marketing tools (e.g. social media platforms, email marketing, etc)
Experience or a solid understanding of LinkedIn and Google Analytics
Understanding of Adobe Photoshop, InDesign and Illustrator
Strong communication skills and interpersonal skills
A ‘can do’ positive outlook with a strong team focus
Exceptional time management and organisational skills to meet deadlines in a fast-paced environment
Creative, detail-oriented, and able to work independently
Copywriting with strong grammar, punctuation and proofing abilities