Description
Job Description & Requirements
Key Responsibilities:
Assist in creating and scheduling engaging content for social media, newsletters, and other owned channels to support brand storytelling.
Help maintain content calendars and posting schedules to ensure consistency across platforms.
Support the planning and coordination of integrated marketing campaigns across multiple brands.
Assist in the setup, monitoring, and optimization of paid media campaigns across platforms such as Meta, Google, and programmatic channels.
Help track campaign budgets to ensure efficient and effective spend.
Contribute to performance tracking by compiling data, summarizing results, and supporting the development of insights and recommendations to improve campaign outcomes.
Support the planning and execution of brand events and activations in line with campaign objectives.
Assist with coordination of logistics, vendor communications, and on-site arrangements to help ensure smooth delivery.
Contribute to post-event reporting by gathering feedback, data, and key learnings.
Support research to identify influencers and collaborators aligned with brand values and audience profiles.
Assist in coordinating influencer campaigns, including content timelines, posting schedules, and adherence to brand guidelines.
Help support partnership activations with external brands and organizations to extend reach and visibility.
Adhoc duties as assigned.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
At least 2 years in digital marketing with a track record of creating successful content strategies.
Experience in beauty and/or FMCG industry will be preferred.
Possess excellent communication & interpersonal skills.
Ability to prioritize tasks according to business needs.
Ability to report directly to management.
Strong creative writing and copywriting skills.
Extensive knowledge and experience in using social and online media for marketing.
A strong network, including media, social influencers, and industry partners, is an asset.