Description
About the role
We are looking for 2 enthusiastic and hands-on Marketing Executives to join our marketing team. This role is ideal for someone who enjoys social media, content creation, digital marketing, K-pop and working on campaigns and events. You will be involved in the full marketing process, from planning campaigns and creating content to managing the app, engaging fan communities and supporting physical events.
Key responsibilities
Assist in developing and executing monthly marketing campaigns according to the marketing calendar.
Brainstorm and propose creative ideas for K-pop campaigns, giveaways, promotions and fan engagement activities.
Assist in preparing campaign proposals, budgets, timelines and marketing materials.
Support Meta, TikTok and other digital advertising campaigns, including creative testing, targeting and performance monitoring.
Monitor K-pop trends, artists and fan communities to identify new marketing opportunities.
Create marketing materials using Canva and other design tools when required.
Plan and create content for Instagram and TikTok, including Visuals, Videos and Stories.
Maintain a consistent posting schedule and content calendar.
Engage with followers and K-pop fan communities across social media.
Upload and maintain K-pop news, artist information, events, and other app content.
About you
Diploma/Degree in Marketing, Digital Marketing, Communications, Media or related fields.
1–3 years of marketing/social media experience preferred.
Hands-on experience managing social media accounts, including content planning, creation, scheduling and posting.
Comfortable creating content for Instagram and TikTok.
Familiar with Canva, Capcut or similar tools.
Basic understanding of social media metrics and digital marketing performance.
Creative, proactive and willing to take ownership of tasks.
Able to work independently as well as in a team.
Willing to support physical events, including weekends events when required (Off in lieu will be provided.)