Marketing Executive – SEO & Performance Marketing

Role Overview

We are looking for a Marketing Executive – SEO & Performance Marketing to join our Marketing team and support the growth of our brokerage business across digital channels.

The role will be responsible for executing and optimizing SEO, paid search, paid social, display, affiliate, and other performance marketing campaigns to increase brand visibility, website traffic, qualified leads, account registrations, and ultimately client acquisition.

The successful candidate will combine strong digital marketing execution with data-driven decision-making. You will work closely with the Marketing, Sales, Business Development, Product, and Compliance teams to ensure campaigns are effective, commercially aligned, and compliant with applicable regulatory and internal requirements.

Experience in forex/CFD, securities, fintech, financial services, or other regulated industries will be highly advantageous.

Key Responsibilities

1. SEO & Organic Growth

• Develop and execute SEO strategies to improve organic search visibility and website rankings.

• Conduct keyword research and identify high-value search opportunities relevant to trading, investing, financial markets, and the company's target markets.

• Optimize website pages, landing pages, blog content, metadata, headings, internal linking, and other on-page SEO elements.

• Work with content and web teams to ensure content is optimized for search intent and conversion.

• Monitor keyword rankings, organic traffic, click-through rates, and other SEO performance metrics.

• Conduct regular technical SEO audits and identify issues affecting website performance, indexing, crawlability, and rankings.

• Develop and execute off-page SEO and link-building initiatives in line with company policies.

• Analyze competitors' SEO strategies and identify opportunities for improvement.

• Stay updated on search engine algorithm changes and emerging SEO trends.

2. Performance Marketing

• Plan, execute, and optimize paid digital marketing campaigns across channels such as:

  • Google Ads

  • Meta Ads

  • LinkedIn Ads, where relevant

  • Display and programmatic advertising

  • Other relevant digital advertising platforms

• Manage campaigns across different markets, products, and audience segments.

• Develop campaign structures, targeting strategies, ad copy, creatives, landing pages, and calls-to-action.

• Monitor campaign performance and optimize budgets based on acquisition and conversion results.

• Conduct A/B testing of ad creatives, messaging, landing pages, audiences, and campaign structures.

• Identify opportunities to improve conversion rates and reduce customer acquisition costs.

• Work with creative and content teams to develop high-performing marketing assets.

• Ensure campaigns are properly tracked and attributed.

3. Lead Generation & Conversion

• Drive qualified traffic and leads to the company's websites and landing pages.

• Work closely with Sales and Business Development teams to improve lead quality and conversion.

• Monitor the full digital acquisition funnel, from initial traffic and lead generation through registration, verification, funding, and conversion, where applicable.

• Identify drop-off points and recommend initiatives to improve conversion rates.

• Develop and optimize landing pages based on campaign objectives and user behavior.

• Analyze lead quality and acquisition performance by channel, market, campaign, and audience.

• Support initiatives designed to increase client acquisition and client lifetime value.

4. Analytics & Performance Reporting

• Monitor and analyze key digital marketing metrics, including:

  • Website traffic

  • Organic rankings and traffic

  • Leads and registrations

  • Conversion rates

  • Cost per lead (CPL)

  • Cost per acquisition (CPA)

  • Customer acquisition cost (CAC)

  • Return on advertising spend (ROAS)

  • Funded-account conversion, where applicable

• Prepare regular marketing performance reports and dashboards.

• Use tools such as Google Analytics, Google Search Console, Google Ads Manager, Meta Ads Manager, and other analytics platforms.

• Analyze campaign and customer acquisition data to identify trends, opportunities, and areas for improvement.

• Provide actionable insights and recommendations to the Marketing Manager.

• Maintain accurate campaign tracking, UTM structures, and attribution processes.

5. Website & Landing Page Optimization

• Work with web and development teams to improve website performance, usability, SEO, and conversion rates.

• Monitor landing page performance and recommend improvements.

• Support CRO initiatives through A/B testing, user behavior analysis, and conversion funnel optimization.

• Ensure website content and landing pages are aligned with campaign objectives and target audiences.

• Monitor website technical and content issues that may negatively affect SEO or paid campaign performance.

6. Content & Campaign Support

• Work with the Content and Marketing teams to develop SEO-focused and conversion-oriented content.

• Provide keyword research, search insights, and performance data to guide content planning.

• Support campaigns around market trends, educational content, trading products, promotions, webinars, events, and other marketing initiatives.

• Coordinate with designers, copywriters, and external agencies to deliver campaign assets.

• Ensure marketing content and advertising materials are consistent with brand guidelines.

7. Affiliate & Partnership Marketing Support

• Support performance-based acquisition initiatives involving affiliates, Introducing Brokers (IBs), publishers, and other marketing partners.

• Monitor traffic, leads, registrations, and conversions generated by partners.

• Analyze partner performance and identify opportunities for optimization.

• Coordinate with Business Development and Affiliate teams on campaign tracking and reporting.

• Ensure digital campaigns and partner marketing materials comply with applicable marketing and regulatory requirements.

8. Compliance & Regulatory Requirements

• Ensure all marketing campaigns, advertising materials, landing pages, and digital content comply with internal policies and applicable regulatory requirements.

• Work closely with the Compliance team to obtain required approvals before campaigns or marketing materials are launched.

• Ensure appropriate risk disclosures, disclaimers, and regulatory statements are included where required.

• Avoid misleading, exaggerated, or unsupported claims relating to trading performance, returns, products, or services.

• Maintain appropriate documentation of campaign approvals and marketing materials.

• Stay aware of advertising platform policies and financial-services advertising requirements.

9. Market & Competitor Analysis

• Monitor competitors' digital marketing activities, SEO strategies, advertising campaigns, promotions, and content.

• Identify market trends and emerging digital acquisition opportunities.

• Conduct keyword, audience, and competitor research across target markets.

• Provide insights to support campaign planning and marketing strategy.

10. Other Responsibilities

• Support the Marketing Manager with campaign planning and execution.

• Coordinate with Sales, Business Development, Compliance, Product, and other internal teams on marketing initiatives.

• Support marketing projects, events, product launches, and promotional campaigns as required.

• Manage relationships with selected digital marketing agencies, vendors, and service providers where applicable.

• Perform other marketing-related duties as assigned.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.

• 2–5 years of experience in digital marketing, performance marketing, SEO, or online acquisition.

• Proven experience managing SEO and paid digital marketing campaigns.

• Hands-on experience with platforms such as Google Ads and Meta Ads.

• Good knowledge of Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.

• Strong understanding of keyword research, on-page SEO, technical SEO, and content optimization.

• Experience with campaign tracking, conversion tracking, attribution, and marketing analytics.

• Strong understanding of digital marketing funnels and conversion optimization.

• Good analytical and numerical skills, with the ability to interpret campaign performance data.

• Strong copywriting and communication skills.

• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

• Strong attention to detail and a results-oriented mindset.

Preferred Qualifications

• Experience in forex/CFD, securities brokerage, fintech, financial services, investment, or another regulated industry.

• Experience marketing financial products or services across multiple markets.

• Knowledge of financial-services advertising and regulatory requirements.

• Experience with affiliate, IB, or performance-based marketing.

• Experience with CRM, marketing automation, or lead management systems.

• Experience with conversion rate optimization and landing-page testing.

• Experience managing international or multilingual SEO campaigns.

• Experience working with digital marketing agencies and external vendors.

• Familiarity with trading platforms such as MT4, MT5, or other brokerage platforms is an advantage.