Marketing Executive (SEO & Performance Marketing)

Marketing Executive (SEO & Performance Marketing) – Singapore

We are seeking a motivated and detail-oriented Marketing Executive with strong expertise in SEO and performance marketing to join our marketing team in Singapore. The ideal candidate should have prior experience in the brokerage, fintech, or financial trading industry, with a strong focus on digital user acquisition and campaign optimization.

Key Responsibilities

SEO & Organic Growth

• Plan and execute SEO strategies to improve organic search rankings and website traffic

• Conduct keyword research, competitor analysis, and SEO audits within the financial services / trading industry

• Optimize website content, landing pages, and metadata to improve search visibility and lead generation

• Monitor SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush

• Identify opportunities for link-building, content partnerships, and organic growth initiatives

Digital & Performance Marketing

• Assist in planning and executing digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, and other social media channels

• Support performance marketing strategies focused on user acquisition and campaign optimization

• Manage and optimize campaigns across app stores (Apple App Store, Google Play) where applicable

• Monitor, analyze, and report campaign performance metrics including CPA, ROI, CTR, and conversion rates

• Conduct A/B testing and creative optimization to improve campaign performance

Market & Campaign Support

• Conduct market research and competitor analysis to identify trends and growth opportunities

• Work closely with internal teams and external partners to ensure smooth campaign execution

• Prepare regular performance reports and provide actionable insights to improve marketing effectiveness

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field

• 2–5 years of experience in digital marketing with strong hands-on SEO and/or performance marketing experience

• Prior experience in brokerage, CFD, forex, futures, crypto, or fintech industry is highly preferred

• Strong understanding of digital acquisition funnels and performance-driven marketing models

• Familiarity with marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, TikTok Ads Manager, and SEO tools (Ahrefs, SEMrush, etc.)

• Strong analytical mindset with ability to interpret data and generate actionable insights

• Ability to manage multiple campaigns in a fast-paced, high-performance environment

• Experience in regulated or financial services industry is an advantage

What We Offer

• Competitive salary package

• Exposure to regional digital marketing campaigns across financial markets

• Fast-paced fintech / brokerage working environment

• Strong career growth opportunities within an international team

If you are passionate about SEO, performance marketing, and financial markets, we would love to hear from you.