Marketing Executive(SEO&SEM)

Key Responsibilities

• Plan and execute SEO strategies to improve website rankings and organic traffic.

• Manage and optimise Google Ads (SEM) campaigns to maximise campaign performance and ROI.

• Conduct keyword research, competitor analysis and identify new marketing opportunities.

• Optimise website content, landing pages and technical SEO to improve search engine visibility.

• Monitor website performance using Google Analytics (GA4), Google Search Console and other marketing tools.

• Develop and execute B2B digital marketing campaigns to generate qualified leads.

• Manage LinkedIn marketing campaigns and other digital marketing channels.

• Create marketing content for websites, EDMs, social media and marketing materials.

• Work closely with the Sales team to improve lead quality and conversion performance.

• Analyse campaign performance and prepare reports with recommendations for continuous improvement.

• Keep up to date with the latest SEO, SEM and digital marketing trends.

Requirements

• Diploma or Degree in Marketing, Business or a related discipline.

• Minimum 2 years of experience in digital marketing, including SEO and SEM.

• Strong knowledge of Google Ads, Google Analytics (GA4), Google Search Console and SEO best practices.

• Experience in B2B marketing and lead generation.

• Familiar with keyword research and SEO tools such as Ahrefs, SEMrush or similar platforms.

• Strong analytical skills with the ability to interpret marketing data and optimise campaign performance.

• Good communication and content writing skills.

• Able to manage multiple projects and meet deadlines.