Marketing Executive

Digital Strategy & Campaign Management

• Plan and manage digital marketing campaigns across paid, owned, and earned channels

• Define target audiences, campaign goals, and KPIs with internal stakeholders

• Execute SEO strategies (keyword research, on-page optimisation, basic technical audits)

• Manage SEM campaigns (Google Ads, Display, YouTube) to achieve ROI targets

• Track and analyse campaign performance using analytics tools

• Prepare monthly reports with insights and recommendations

• Stay updated on digital marketing trends

• Create or support design of campaign visuals and marketing assets

Content Development & Copywriting

• Develop content for websites, social media, newsletters, and marketing materials

• Work with internal teams to produce clear and accurate content

• Write SEO-friendly copy to improve visibility and engagement

• Ensure all content follows brand guidelines and regulatory requirements

Website Management & Optimisation

• Maintain and update website content regularly

• Manage SEO to improve website performance

• Track website performance using Google Analytics

• Identify improvements to enhance user experience

Who Are We Looking For:

• Degree in Marketing, Digital Marketing, Communications, or related field

• 2–3 years of experience in digital marketing

• Experience in healthcare industry is a plus

• Good knowledge of Google Ads, Google Analytics, and SEO/SEM tools

• Basic understanding of website analytics, keyword research, and link-building

• Good communication and teamwork skills

• Able to manage multiple campaigns and meet deadlines

• Experience supporting marketing events, roadshows, or exhibitions