Marketing Executive

Digital Strategy & Campaign Management

• Plan, implement, and manage integrated digital marketing campaigns across paid, owned, and earned media channels.

• Collaborate with internal stakeholders to define target audiences, campaign objectives, and key performance indicators (KPIs).

• Develop and execute SEO strategies to improve organic search rankings.

• Conduct keyword research, on-page optimisation, and technical SEO audits.

• Manage SEM campaigns (Google Ads, Display, YouTube Ads) to achieve ROI targets.

• Track, measure and analyse the performance of social media and digital marketing campaigns using analytics tools.

• Prepare monthly reports with insights and actionable recommendations to optimise campaigns.

• Stay updated on the latest online marketing and social media trends to ensure strategies remain current and effective.

Content Development & Copywriting

• Create engaging, accurate, and brand-aligned content for various platforms including websites, blogs, newsletters, social media, and marketing materials.

• Collaborate with subject matter experts (specialists or clinical teams) to produce educational and informative content tailored to both professional and consumer audiences.

• Write SEO-optimised copy that improves search rankings, drives traffic, and builds credibility.

• Maintain a consistent brand voice and ensure all communications meet corporate and regulatory standards.

Website Management & Optimisation

• Oversee daily website operations, ensuring all content is accurate and updated.

• Work closely with web developers or vendors to implement design enhancements, landing pages, and new site functionalities.

• Manage SEO strategies (technical, on-page, and off-page) to increase organic reach and performance.

• Track, analyse, and report on website performance using Google Analytics or similar tools to assess user experience and identify opportunities for improvement.

Who Are We Looking For:

• Degree in Digital Marketing, Marketing, Communications or related discipline

• Minimum 2-3 years of working experience in digital marketing.

• Experience in healthcare industry is an advantage.

• Strong knowledge of Google Ads, Google Analytics, and other SEO/SEM tools.

• Understanding of website analytics, keyword research, and link-building strategies.

• Analytical mindset with a focus on performance optimisation.

• Strong interpersonal and collaboration skills with the ability to work effectively with different teams and stakeholders.

• Ability to manage multiple campaigns and meet deadlines

• Experience in supporting and coordinating marketing events, roadshows, and exhibitions