Marketing Executive

The ideal candidate acts as the company’s regional marketing voice and influencer, creating and curating compelling content that reflects the company’s values, strengthens brand credibility, and drives engagement with customers, partners, and internal stakeholders. In parallel, the Marketing Executive enables the organization by training internal and external stakeholders on the company’s value proposition and cultivating a strong network of internal brand ambassadors.

Responsibilities

A. Marketing Strategy & Regional Brand Alignment

• Develop and execute a regional marketing communications strategy for Asia, aligned with global brand, messaging, and business objectives.


• Translate corporate strategy and value propositions into clear, differentiated, and locally relevant messaging.


• Ensure brand consistency across all digital channels, content formats, and stakeholder communications.

B. Digital Marketing & Communications

• Own and manage digital marketing communications, including social media, website content, email campaigns, and digital collateral.


• Plan and execute content calendars to support product launches, campaigns, thought leadership, and corporate initiatives.


• Monitor performance metrics (engagement, reach, conversion) and continuously optimize digital content and channels.


• Ensure compliance with brand guidelines, regulatory requirements, and regional market norms.

C. Content Creation & Value Proposition Storytelling

• Lead the creation and curation of high-quality content (articles, posts, videos, presentations, case studies, and visual assets) that clearly communicates the company’s value propositions.


• Act as the company’s regional influencer and storyteller, creating authentic content that reflects company values, culture, and strategic priorities.


• Partner with subject-matter experts to translate complex offerings into simple, compelling, and customer-centric narratives.


• Ensure content supports credibility, trust, and long-term brand equity—not just short-term promotion.

D. Influencer & Brand Advocacy Leadership

• Serve as a visible brand advocate and influencer across relevant digital and professional platforms.


• Encourage and enable internal stakeholders to act as brand ambassadors, providing guidance, tools, and best practices.


• Develop playbooks, templates, and content toolkits to empower employees to share aligned messaging confidently and consistently.


• Foster a culture of brand ownership and pride across the organization.

E. Training & Stakeholder Enablement

• Design and deliver training programs for internal teams (sales, operations, leadership) on:


• Company value propositions


• Key messaging and positioning


• Effective brand and social media engagement


• Support training of external stakeholders such as distributors, partners, and agents to ensure consistent market messaging.


• Create onboarding and refresher materials to reinforce understanding and adoption of the company’s value proposition.

F. Cross-Functional & Regional Collaboration

• Partner closely with sales, product management, HR, leadership, and regional teams to align messaging with commercial and cultural priorities.


• Coordinate with global marketing teams to adapt global campaigns and assets for regional relevance.


• Act as a key interface between Asia and global teams on brand, communications, and content initiatives.

G. Stakeholder & Reputation Management

• Manage relationships with key internal and external stakeholders, including:

-Regional leadership teams

-Sales and commercial teams

-External partners and distributors

-Digital agencies, content creators, and media partners

• Support employer branding, internal communications, and corporate reputation initiatives in the region.


• Proactively identify and manage reputational risks related to messaging or digital presence.

H. Measurement, Reporting & Continuous Improvement

• Define KPIs and success metrics for marketing communications and content effectiveness.


• Track and report on campaign performance, engagement, and brand visibility.


• Use insights and feedback to continuously refine messaging, formats, and channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.


• Relevant certifications in digital marketing, content marketing, or communications are an advantage.


• 
  2-5+ years of experience in marketing communications, digital marketing, or brand roles.


• Proven experience managing digital platforms and content creation in a regional or multi-market environment.


• Strong track record in value proposition development and storytelling.


• Experience working in or managing marketing activities across Asia is highly desirable.


• Exposure to B2B, industrial, or technology-driven organizations is a plus.

Key Competencies

• Strategic thinking with strong execution capability


• Exceptional written, visual, and verbal communication skills


• Digital and social media fluency


• Influencing and stakeholder engagement skills


• Ability to translate complexity into clarity


• Cultural sensitivity and regional awareness

Personal Attributes

• Authentic, credible, and values-driven communicator


• Proactive, creative, and self-directed


• Comfortable being visible and representing the brand publicly


• Collaborative and able to work across functions and cultures