Marketing Executive

Position Overview: 

We are seeking a talented and enthusiastic Marketing Executive to join our marketing team at Caterpillar, sperry, everlast (Sg/Msia). As a Marketing Executive, you will play a vital role in executing marketing initiatives and campaigns that enhance brand visibility, drive customer engagement, and support sales growth. This position requires a passion for marketing, excellent organizational skills, and a strong understanding of the retail industry.

Responsibilities:

1) Campaign Execution:

• Assist in the development and execution of marketing campaigns across various channels, including digital, social media, print, and experiential marketing.

• Coordinate with internal teams, external agencies, and vendors to ensure seamless campaign execution.

• Monitor campaign performance and provide regular reports on key metrics and insights.

2) Digital Marketing:

• Support the digital marketing team in implementing digital campaigns, including social media management, content creation, email marketing, and online advertising.

• Assist in managing the company's website and ensure content accuracy, relevancy, and a positive user experience.

• Analyse digital marketing data to identify trends, optimize campaigns, and improve overall digital marketing effectiveness.

3) Brand Management:

• Support the implementation of brand strategies and guidelines to maintain brand consistency across all marketing activities.

• Assist in the creation and execution of brand-building initiatives, including brand partnerships, collaborations, and sponsorships.

• Monitor brand reputation and engage with customers on social media platforms to maintain a positive brand image.

4) Market Research and Analysis:

• Conduct market research and gather customer insights to understand consumer preferences, behaviours, and trends.

• Assist in analysing competitor activities, market trends, and consumer data to identify opportunities and make recommendations for marketing strategies.

5) Promotions and Events:

• Support the planning and execution of promotional activities, including discounts, offers, and seasonal campaigns.

• Assist in organizing and coordinating marketing events, product launches, and store activations.

• Collaborate with retail partners and stakeholders to ensure effective implementation of marketing initiatives.

6) Collaborative Efforts:

• Work closely with cross-functional teams, including sales, product development, and retail operations, to align marketing strategies with overall business objectives.

• Collaborate with international marketing teams to share best practices, leverage global campaigns, and support regional marketing efforts.

• Assist in creating marketing collateral, presentations, and reports as needed.

Requirements:

• Diploma/Bachelor's degree in marketing, business administration, or a related field.

• Proven experience 3 years in a marketing role, preferably in the retail or consumer goods industry.

• Solid understanding of marketing principles, concepts, and best practices.

• Familiarity with digital marketing channels, social media platforms, and online analytics tools.

• Strong organizational skills and ability to manage multiple projects simultaneously.

• Excellent written and verbal communication skills.

• Analytical mindset with the ability to interpret data and derive insights.

• Creativity and ability to contribute innovative ideas to marketing campaigns.

• Strong attention to detail and commitment to delivering high-quality work.

• Ability to thrive in a fast-paced and dynamic environment.

• Passion for the brands and understanding of its target audience.

Joining our team as a Marketing Executive  offers an exciting opportunity to contribute to the growth and success of our brand. If you are passionate about marketing, have a keen eye for detail, and enjoy working in a collaborative environment, we encourage you to apply for this position.