Marketing Executive (Volvo)

Key Responsibilities      

• Develop and execute marketing plans, including but not limited to product launches, campaigns, promotions, branding activities, etc.

• Implement and support all branding and communications work across all brand channels, platforms and projects, including but not limited to social media platforms, website, direct consumer marketing, press relations, launch and tactical campaigns, community management.

• Support media planning and implementation with the objective of meeting business goals, including but not limited to ATL, BTL, paid partnerships, creative advertising, post-campaign analysis and reporting.

• Manage and execute the expansion of a structured and effective CRM programme, with the support of CRM systems (Salesforce) to enable optimal planning and execution

• Use of data analytics across all platforms and activation performance to enhance future marketing plans and direction

• Conceptualise, plan and execute events and customer engagement activities, including but not limited to roadshows, test drive events, partnerships, sales events, showroom events, etc. to meet business goals while managing budget and expenses

• Source and plan partnerships for branding and leads generation initiatives

• Oversee all areas of showroom and service centre to ensure maintenance and alignment with brand guidelines and enhanced customer experience

• Provide marketing support to achieve aftersales business objectives

• Ensure accurate budget and expenses reporting

• Any other tasks assigned by your superior

Qualifications / Professional Certifications / Skills Required

• Minimum bachelor’s degree in business, marketing, or relevant field of study

• At least 3 years of relevant work experience

• Strong written and verbal communication

• Highly organised and analytical in a fast-paced environment

• Meticulous with strong attention to details

• Able to excel under pressure with the ability to manage concurrent projects and multiple deadlines

• Excellent teamwork skills

• Willingness to learn and excel

• Demonstrates flexibility and adaptability in addressing urgent time-sensitive matters outside standard working hours

• Proficient in MS Office applications, Adobe Photoshop, Canva, CapCut

• Possess a valid Class 3/3A driving licence