MARKETING EXECUTIVE

MARKETING EXECUTIVE (PERFORMANCE & CONTENT)

Job Description & Requirements

We are looking for a data-driven and creative Marketing Executive to drive performance marketing and content strategy across digital channels.

This role requires strong expertise in Meta A/B testing, Google Analytics (GA4), Performance Max campaigns, and the ability to execute high-converting campaigns while staying aligned with budget and ROI targets.

You will also be responsible for sourcing and managing KOC/KOL collaborations and content assets to support ad performance and brand growth.

Brand: Roborock, Xiaomi, Laifen

Performance Marketing & Campaign Execution

• Plan, execute, and optimise paid campaigns across:
  Meta (Facebook & Instagram), Google (Search, Display, YouTube, Performance Max)


• Ensure proper setup and execution of Meta A/B testing campaigns (creative, audience, copy)


• Monitor and optimise key metrics: ROAS, CPA, CTR, CVR


• Continuously improve campaign performance through data-driven decisions


• Work closely with e-commerce team to align campaigns with platform promotions

Tracking, Analytics & Data Accuracy

• Set up and manage Google Analytics 4 (GA4) tracking and reporting


• Ensure UTM tracking structure is properly implemented and maintained across all campaigns


• Monitor and troubleshoot conversion tracking (Meta Pixel, Google Tag, etc.)
  


• Ensure campaign spend (CPAS) and attribution are accurate and aligned


• Generate performance reports and provide actionable insights

Budget Management & Planning

• Plan and manage monthly marketing budget across channels


• Ensure campaigns are executed within approved budget and ROI targets


• Optimise spend allocation based on performance and business priorities


• Forecast campaign performance and expected returns

KOC / KOL & Content Strategy

• Identify and source suitable KOC / KOL / influencers aligned with brand positioning


• Manage end-to-end collaboration (briefing, negotiation, content delivery)


• Ensure content aligns with campaign objectives and performance goals


• Evaluate influencer performance and ROI

Creative & Content Development

• Work with internal or external teams to produce high-performing ad creatives and video content
  


• Provide clear direction on content angles, hooks, and messaging for ads


• Test and optimise creatives based on A/B testing results


• Ensure content is suitable for boosting across Meta, TikTok, and Google

Cross-Functional Collaboration

• Work closely with E-commerce, Sales, and Operations teams


• Align marketing campaigns with mega campaigns (9.9, 11.11, 12.12)


• Support Joint Business Planning (JBP) discussions with marketing insights

• Minimum 3–5 years of experience in performance marketing


• Strong hands-on experience with:
  Meta Ads (including A/B testing)
  Google Ads (Search, Display, YouTube, Performance Max)
  Google Analytics 4 (GA4)


• Solid understanding of UTM tracking, conversion tracking, and attribution models
  


• Experience managing marketing budgets and delivering ROI-driven campaigns


• Experience working with KOC/KOL and content creators


• Strong analytical skills with a data-driven mindset


• Good understanding of e-commerce and digital consumer journey