Marketing Executive (Web Design & Social Media)

Key Responsibilities

1. Digital Marketing & Content Creation

• Develop and execute digital marketing campaigns across the web, social media, email, and other online platforms.

• Create compelling marketing content—including graphics, banners, landing pages, and promotional materials.

• Monitor campaign performance and optimize based on data insights (CTR, engagement, conversions, etc.).

2. Web Design & Website Management

• Design, update, and maintain company websites using platforms such as WordPress, Wix, or Shopify.

• Ensure website UX/UI follows best practices and delivers a seamless user experience.

• Optimize websites for SEO, speed, mobile responsiveness, and usability.

• Collaborate with developers or vendors on larger web enhancements.

3. Social Media Management

• Plan, create, schedule, and publish social media content across channels such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.

• Grow audience engagement through creative strategies, storytelling, and interactive posts.

• Track performance using analytics tools and generate insights for improvement.

• Manage social media advertising campaigns (boosted posts, paid ads).

4. Branding & Communications

• Ensure consistent brand identity across all online and offline touchpoints.

• Assist in developing marketing collaterals such as brochures, presentations, newsletters, and videos.

• Support internal and external communication efforts to strengthen brand visibility.

5. Market Research & Competitor Analysis

• Conduct market trend analysis and study competitor strategies.

• Provide recommendations to improve brand positioning and campaign effectiveness.

Requirements & Qualifications

Education & Experience

• Diploma or Degree in Marketing, Communications, Web Design, Digital Media, or related field.

• 2–4 years of experience in marketing, with hands-on web design and social media expertise.

Technical Skills

• Proficiency in web design tools: WordPress / Wix / Shopify / HTML & CSS (basic).

• Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.

• Experience with social media management tools: Meta Business Suite, Hootsuite, Buffer, etc.

• Understanding SEO, SEM, Google Analytics, and digital advertising.

Soft Skills

• Creative thinker with strong attention to detail.

• Excellent communication and writing skills.

• Ability to manage multiple projects and meet deadlines.

• Team player with a proactive work attitude.

Preferred Skills (Optional)

• Basic photography/videography skills.

• Experience in email marketing platforms (Mailchimp, HubSpot).

• Knowledge of UI/UX principles.

• Ability to run paid ads on Meta, Google, and LinkedIn.