Marketing Executive

Job Responsibilities:

• Market in-mall advertising and event spaces, and assist with casual leasing administrative duties.

• Support the Marcom team in the planning and executing of marketing campaigns and events to drive mall footfall and sales, including community and engagement events.

• Formulate marketing strategies and implement campaigns and events to drive higher traffic and increase tenant sales, including post campaigns review.

• Liaise with tenants to encourage participation in mall campaigns, including maintaining accurate tenant contact lists and databases.

• Liaising and managing vendors, contractors, agencies, etc. to ensure successful launch of campaigns and events or marketing collaterals.

• Manage and update the mall website, directories, and other collaterals.

• Coordinate operational logistics for activities such as filming, flyer distribution, and inventory management.

• Work closely with Leasing department in the leasing of concourse space, pushcart, and advertisement space.

• Develop presence in social media platforms and integrate marketing events or promotion online.

• Makes recommendations on best practices within chain.

• Proactively monitor campaign ROIs, derive actionable insights and take prompt actions to conduct A/B testing and optimize marketing performance.

Requirements:

• Diploma/ Degree in Business, Marketing, Mass Communication, or relevant field.

• Min 2 years of experience in similar position, preferably with experience in retail environment.

• Strong marketing, communications and brand management skills, with proven interest in marketing-related fields.

• Able to work independently as well as part of a team in a fast-paced environment.

• Able to work within tight timelines, resourceful and systematic in resolving problems.

• Clear communicator and presenter with excellent written and verbal communication skills.