Marketing Executive
YTL PowerSeraya Pte. Limited
Description
Reporting to the Head of Brand, Communications & Marketing, the Marketing Executive will be responsible to support the team in the development and implementation of Go-To-Market campaigns and Brand building initiatives to drive towards contributing to Geneco's overall business plan, mainly for the Open Electricity Market (OEM).
Responsibilities
Assist to develop and execute brand and marketing tactical projects/campaigns
Manage and monitor the project timeline for campaigns effectively
Prepare and present campaign progress updates and end-of-campaign reports to measure campaign effectiveness and derive key learnings with analysis
Gather and monitor market and consumer trends, including competitive information
Collaborate with internal and external stakeholders to ensure projects/campaigns are executed smoothly and timely
Support the teams on both aspects of marketing and administration
Qualifications
At least a degree in Marketing, Business or related discipline
At least two years of marketing experience with a good understanding of paid, owned and earned media, preferably in a consumer industry.
Candidates who are working in advertising/media agency will also be considered.
Creativity in idea generation, good copywriting skills and performance analysis are crucial for this role.
Strong in project management