Marketing Executive

Responsibilities

Brand & Content Creation

• Develop engaging marketing content including visuals, videos, social media captions, stories, newsletters, and promotional materials to attract and retain customers


• Ensure consistent brand messaging across all marketing channels and customer touchpoints to strengthen brand identity


• Coordinate with internal creative teams and external vendors to deliver marketing campaigns and creative assets on schedule


• Assist in producing marketing collateral for both digital and print platforms to support promotional efforts

Social Media & Digital Marketing

• Manage and expand the company’s presence on TikTok, Instagram, Facebook, and Xiaohongshu (RED) to increase audience engagement


• Plan, create, and execute monthly social media content calendars aligned with marketing objectives


• Support livestream sessions, influencer collaborations, and digital campaigns to boost brand visibility and sales


• Monitor campaign performance by analysing engagement metrics and recommend optimizations to improve results


• Stay informed on social media trends, platform updates, and emerging digital marketing opportunities to maintain competitive advantage

Campaign Execution

• Coordinate promotional campaigns, product launches, sampling events, retail activations, and seasonal marketing initiatives to drive customer engagement


• Support booth and exhibition setups, roadshows, trade shows, and retail point-of-purchase (POP) displays to enhance brand exposure


• Prepare marketing presentations, campaign reports, and performance summaries for management to inform decision-making


• Assist in coordinating marketing materials and campaign logistics to ensure timely and smooth execution

Cross-Functional Collaboration

• Collaborate closely with E-commerce, Business Development, Creative, and Operations teams to support integrated marketing initiatives and achieve business goals


• Support new product launches, packaging updates, and promotional activities to maximize market impact


• Coordinate with external agencies, suppliers, and partners to meet project timelines and deliverables efficiently

Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Design, Business, or related field


• 1–3 years of experience in digital marketing, social media, or brand marketing


• Proficiency in Canva; experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) is an advantage


• Strong copywriting and communication skills in English


• Familiarity with social media analytics tools and digital marketing best practices


• Well-organised, detail-oriented, able to manage multiple projects in a fast-paced environment


• Positive attitude, willingness to learn, and collaborative team player