Marketing - Growth/CRM Data Lead

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Build business understanding internally within the marketing function (with CRM/NUI/OM team) and be the data lead to assist them in data pulls for their analysis/reporting


• Assist in growing Shopee PH user base by liaising with internal marketing functions and with external departments and stakeholders, both locally and on a regional level


• Be a liaison between marketing and Business Intelligence R&A PICs to ensure proper alignment on the requests


• Develop ad hoc analyses or reports/dashboards and communicate insights to marketing team


• Investigation and fixing of misaligned data and reports


• Data migration


• Capture high-level and detailed requirements through stakeholder meetings


• Create intermediate tables as Single Source of Truth for sub team Develop new and update existing reports.


• Drive the standardization of data metrics by leveraging data- and business process knowledge


• Determine opportunities for automation using different technologies


• Learn and develop new processes to improve reporting tools and systems


• Document data and report changes for future-proofing


• Upskills to improve resource management

Requirements:

• Bachelor’s degree in Business Administration, Economics, Finance, Computer Science, Information Technology, Engineering or related quantitative field


• With a minimum of one (1) year of relevant work experience in data analysis and/or strategy


• Advanced Microsoft Excel, Google spreadsheet and basic SQL skills


• Excellent communication skills


• Creative and innovative approach in problem solving


• Passionate towards learning about the e-commerce industry


• Amenable to work in Podium West Tower, Pasig