Marketing Intern (Food Manufacturing & Retail)

The Marketing Intern will support the marketing team in creating content, executing campaigns, and assisting with both online and retail marketing activities. You will work closely with our marketing executive, designer, sales team, and merchandisers to help increase brand awareness for Mr Popiah’s product.

• Assist in creating content for TikTok, Instagram, Facebook, Xiaohongshu and other platforms.


• Support in filming and editing short-form videos (e.g., product highlights, behind-the-scenes, recipe videos, UGC-style content).


• Capture lifestyle/product photos for social media and online platforms.


• Assist in writing captions, simple copywriting, or adapting drafts provided by the marketing team.


• Assist in preparing POSM materials (wobblers, standees, shelf strips, posters) together with the designer.


• Collect and record in-store photos from promoters/merchandisers for weekly updates.


• Help monitor product visibility, promotions, and competitor activity in retail stores.


• Support supermarket roadshows, sampling events, or pop-up activation (logistics, setup, engagement).


• Assist in updating listings on Shopee, TikTok Shop, Lazada, RedMart, etc.


• Support uploading product images, SKU information, promotion updates.


• Assist in replying to basic customer enquiries or forwarding issues to the correct team.


• Help track daily orders during peak periods (e.g., 11.11, 12.12, CNY, Ramadan).


• Assist in planning and executing campaigns (e.g., CNY, Ramadan, product launches, crispy roll campaigns).


• Support in brainstorming creative ideas for KOL seeding, collaborations, or new product launches.


• Prepare simple reports on campaign results, user engagement, and top-performing content.


• Shortlist potential KOLs/creators based on campaign objectives.


• Assist in sending PR kits or coordinating delivery schedules.


• Track posting dates, deliverables, and content submissions.


• Organise photos/videos from creators for internal use.


• Monitor competitor products (pricing, packaging, promotions).


• Research food trends and consumer behaviour (e.g., TikTok trends, festive demand).


• Support in preparing simple presentations for internal meetings.


• Assist with sample preparation for meetings or PR drops.


• Help organise marketing materials, product photos, and campaign folders.


• Assist in logistics coordination for photoshoots, events, or sampling activities.


• Provide general support to the marketing team when needed.

Key Skills We Look For

• Basic photo/video editing skills (CapCut, Canva, VN, etc.)


• Creative mindset and comfortable being on camera (preferred but optional)


• Good communication and teamwork


• Interest in food marketing, retail, and social media trends