Description
Key Responsibilities
Define and evolve a comprehensive marketing strategy aligned with the brand’s positioning, objectives, and communication rhythm.
Execute and continuously optimize multi-channel marketing efforts, owning performance across priority channels.
Conceptualize and launch campaigns that accelerate brand awareness and growth, managing multiple brands and initiatives in parallel.
Ensure consistently high standards of execution across all marketing activities and launches.
Build, mentor, and lead a high-performing team of marketing specialists.
Partner closely with internal stakeholders across design, partnerships, speakers, community, and operations to deliver cohesive, integrated campaigns.
Introduce new tools, methodologies, and technologies to improve marketing effectiveness, innovation, and operational rigor.
Monitor industry developments, competitive landscape, and emerging trends across web3, AI, fintech, and adjacent digital ecosystems.
Requirements
5–10+ years of experience in growth marketing, performance marketing, or broader marketing leadership roles.
Proven experience operating in startup or scale-up environments, bringing structure to fast-moving and ambiguous settings.
Strong growth mindset with a passion for building teams and developing talent.
Excellent analytical, critical-thinking, and problem-solving skills, with a proactive and creative approach to challenges.
Ability to thrive under pressure while managing multiple priorities and tight timelines.
Exceptional written communication and editing skills, with a keen eye for detail.
Demonstrated success collaborating with cross-functional teams.
High level of ownership, accountability, and self-direction.
Familiarity with cryptocurrency, web3, AI, or emerging technology sectors is a strong advantage.