Marketing Livestream & Customer Service Executive

Job Overview

The Livestream & Customer Experience Executive is responsible for planning, executing, and optimising livestream sales across TikTok and Shopee, while managing end-to-end customer interactions across all online and offline touchpoints.

This role blends livestream commerce strategy, customer service, front-line sales, and overseas livestream support, ensuring a consistent and high-quality brand experience across all markets. The executive will also support walk-in customers at the office, handle enquiries, and close sales both online and offline.

Key Responsibilities

Livestream Planning & Execution (TikTok & Shopee)

• Plan and coordinate livestream schedules, themes, and product line-ups for TikTok and Shopee.

• Develop targeted livestream strategies based on campaigns, product launches, and sales objectives.

• Prepare livestream scripts, product highlights, pricing strategies, and call-to-action flow to drive conversions.

• Coordinate with hosts, inventory, and operations teams to ensure smooth livestream execution.

• Track livestream performance metrics and recommend improvements.

• Stay updated on livestream trends, platform features, and best practices.

Overseas Livestream Support & Travel

• Travel with the team for overseas livestreams as required, approximately once every one to two months.

• Support on-site livestream operations, coordination, and customer engagement during overseas sessions.

• Ensure consistency in brand presentation and customer experience across international livestreams.

• Assist with on-ground logistics and coordination related to livestream activities when needed.

Walk-In Customer Service & Sales

• Attend to walk-in customers at the office in a professional and friendly manner.

• Provide product recommendations based on customer needs.

• Handle enquiries, promotions, and pricing clearly.

• Close walk-in sales and ensure proper follow-up.

• Manage and respond to customer enquiries across all communication channels, including:

WhatsApp

TikTok

Shopee

Lazada

Email and other assigned platforms

Requirements & Skills

• Experience in livestream commerce, e-commerce, sales, or customer service preferred.

• Familiarity with TikTok and Shopee livestream operations.

• Willingness and ability to travel overseas for work once every 1–2 months.

• Strong communication and customer engagement skills.

• Sales-oriented mindset with closing ability. (Commission given)

• Able to multitask and handle fast-paced environments.

• Responsible, adaptable, and a strong team player.

Performance Indicators (Optional)

• Livestream engagement and sales performance.

• Walk-in and online sales conversion.

• Customer response time and satisfaction.

• Campaign and overseas livestream execution effectiveness.