Marketing Manager

Position Overview

The Marketing Manager plays a pivotal role in shaping and driving the organisation’s marketing strategy to support business growth, brand positioning, and customer engagement. This role demands a seasoned marketing professional who excels in developing comprehensive marketing plans, executing multi-channel campaigns, analysing market trends, and collaborating closely with internal and external stakeholders. The ideal candidate combines strategic thinking with hands-on execution, ensuring that all marketing initiatives are aligned with company objectives and deliver measurable impact.

You will be a highly experienced and strategic marketing professional responsible for independently overseeing and driving all marketing activities, including branding, for a designated portfolio of B2B events. You will be instrumental in planning and executing impactful visitor and exhibitor marketing campaigns, managing key supplier relationships, and providing crucial integrated marketing support, all while operating without direct reports. This role requires a strong understanding of the B2B events landscape, exceptional campaign management skills, and the ability to work collaboratively across teams.

Key Responsibilities

• Oversee the B2B event portfolio marketing activity including branding.


• Plan and execute visitor and exhibitor marketing campaigns on time, to budget as agreed in consultation with the CEO for the event.


• Produce strategic and execution plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans.


• Provide integrated marketing and collaborative support to the exhibition sales teams to produce new content and partnerships for the portfolio.


• Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses.


• Manage digital agency relationships to fulfil a digital, social media and PR plan for each of the portfolio products.


• Manage, develop and maintain all product websites.


• Produce effective advertising, marketing and sales collateral for all products including copywriting, design, production.


• Database management, development and list sourcing.


• Develop, negotiate and fulfil contract agreements with media partners.


• Liaise with all team members and stakeholders on items containing event branding.


• Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.


• Manage, motivate and work in tandem with the Portfolio Marketing Manager, providing coaching and guidance.


• Perform any other duties as assigned by the CEO from time to time.

Requirements

• Bachelor’s degree in marketing or business administration, or equivalent practical experience.


• Minimum 5 years of experience in integrated, experiential performance marketing


• Proficient in leveraging social media platforms and strategies to enhance engagement and drive measurable business outcomes.


• Knowledge of online and offline marketing strategies and techniques.


• Demonstrates strong written and verbal communication skills, with a focus on crafting consistent and compelling narratives across various channels.


• Demonstrates excellent stakeholder management, collaboration, and project management skills.

What We Offer

• Competitive salary with performance incentives.


• Stable career with opportunities for learning and growth.


• Supportive and collaborative work environment.


• Exposure to a broad range of industries and customers.

How to Apply

Interested candidates are invited to submit their CV with details of their experience, current & expected salary and earliest availability.