Marketing Manager

About BFM

BFM Singapore is a leading distributor for beauty brands in Asia by providing exclusive brand management and focusing on long-term brand building.

About The Role

We are seeking a dynamic and results-driven Marketing Manager to lead and oversee our brand’s social media presence, public relations strategies, marketing campaigns, and e-commerce operations. This role requires a creative strategist with strong leadership skills, capable of driving brand growth, enhancing customer engagement, and maximizing online sales.

Key Responsibilites

Social Media and Community Management

• Lead social media strategy, content creation, posting schedules & community engagement

• Plan and execute PR campaigns, events, and media outreach to build brand reputation

• Manage influencer partnerships & collaborations

Marketing Strategy

• Design and implement integrated marketing campaigns that align with brand strategy.

• Conduct market research to identify trends, customer needs, and competitive activities.

• Track, measure, and report campaign effectiveness, optimizing for better ROI.

E-commerce Management

• Oversee all brand official stores, ensuring optimal product presentation, pricing, and promotions.

• Analyze sales data and customer behavior to identify opportunities for growth.

Requirements

• Diploma in Marketing, Communications, Business, or related field.

• Proven experience (2+ years) in marketing management with exposure to social media, PR, and e-commerce.

• Strong leadership, communication, and project management skills.

• Analytical mindset with the ability to interpret data and make strategic decisions.

• Proficiency in social media management tools, e-commerce platforms, and analytics software.

What We Offer

• Competitive salary and performance bonuses.

• Employee discounts

• Flexible work environment.

• Career growth opportunities in a fast-growing beauty company.